We make sure your target marketing campaign hits its mark with our comprehensive demographic, media, lifestyle, financial and values data. We know your customers’ preferred social media and mobile habits as well as their favourite TV shows, radio programs, magazines, newspaper sections and websites. And we can enhance your internal data with relevant external data. After classifying your customers into target groups, we can help make your marketing campaigns more effective—reaching more of the right customers with the right message using the right channel.
Committed to the best practices in target marketing, we include implementation plans and measurement in the analytics process right from the start. Actionable and evidence-based profiles and personas help you craft messages that will resonate with your best customers and prospects for acquisition and retention. And we can target any geography: store trade areas, postal codes, postal walks, distributor areas, forward sortation areas or markets. Whether your strategy targets demographics, lifestyles, media, geography or values, we provide response monitoring so you can test, learn, adapt and enhance your campaigns—and share the results across the enterprise to identify future opportunities.