Map showing Canadian smokers

Data

Geographic

Working with popular GIS software products, link customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.

  • Enhanced PCCF, the Enhanced Postal Code Conversion File (ePCCF) provides a link between the six-digit postal code and standard Census geographic areas, as well as a latitude/longitude point for each postal code.
  • Streets & Boundaries consists of digital mapping layers from TomTom®, with consistent, current and complete coverage of Canada, which is based on a master internal database that is continuously updated with new information for use with GIS systems.
  • Postal Code Boundaries, through our partnership with DMTI Spatial, we provide CanMap® Postal Code Suite, which consists of the following files: Multiple Enhanced Postal Codes, Postal Code (FSALDU) Boundaries, Forward Sortation Area (FSA).

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system.

 
CAN map showing shopping malls traffic counts grocery

Location

Identify expansion opportunities, target consumers with precision, analyze the competition and align services with the needs of the community. Create compelling maps that work with popular GIS software products. The street and boundary data comes from industry leading data partners and includes points of interest—retail locations, schools, waterways, parks and bus terminals—that can be added on thematic layers.

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