BIG COUNTRY.
SMALL AREA DATA.

The small-area data that business, governments and not-for-profits rely on.

CensusPlus.ca is your source for enhanced 2011 Canadian Census and National Household Survey (NHS)
data at the neighbourhood dissemination area (DA) level—and all other geographic levels.

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ON BECOMING AN ANALYTICS ORGANIZATION

For Alterna Savings, the journey began with one question 


Awash in Big Data, Alterna Savings faced a Big Challenge: Grow its market share despite tough competition.
DM Magazine reveals how answering one question helped the company gain a 360-degree view of its customers.

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LIFESTYLE, MARKETPLACE AND VALUES INFORMATION

See what our 66 segments can do for you.

PRIZMC2 is the first segmentation system to integrate geodemographics and
psychographics for consumer insights.

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APPLAUSE FOR DATA-BASED DIRECT MARKETING

Featured in the November 2013 issue of  Direct Marketing Magazine 

Read how the Shaw Festival attracts loyal audiences through a cutting-edge combination of data mining,
PRIZM C2 segmentation, astute partnerships and some very savvy direct marketing.

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ENVISION THE POSSIBILITIES

Understand your customers and markets with one-click ease.

Powerful. Fast. Accessible anywhere. ENVISION gives you all the
micromarketing tools you need wherever and whenever you need them.

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Nearly three-quarters (74 percent) of Canadians pull out of their parking space to merge into morning traffic. 

Canadian Commuters
(click to go to blog post)

THE MEDIA ROOM




Peter Miron, lead developer of EA's WealthScapes database, is interviewed by The Globe and Mail about the findings in WealthScapes 2013.

Jan Kestle interviewed on MeetTheBoss TV

21st Century Business feature on Environics Analytics.


NEWS

    News

  • A Tribute to David Huff: The Man and the Model

    Sep 04, 2014
    David Huff

    The field of applied geography lost one of its giants a few weeks ago. And while others will talk about the impact of David Huff the man, I’d like to pay tribute to him through one of his creations that revolutionized business, planning and decision theory: the eponymous Huff model.

  • Rise in asset values pushes up Canadians’ wealth

    Aug 11, 2014

    Originally posted at The Globe and Mail - link

    Monday, August 11 2014—Canadians saw their net worth climb by nearly 8 per cent last year as real estate and investment values soared, pushing average household wealth levels to a new high and offering a clear indication that many Canadians have put the recent recession far behind them.

BLOG

    Blog

  • On the Road Again...

    by Nicole Wright | Sep 02, 2014

    Just can’t wait to get on the road again? Willie Nelson may croon about the liberating aspects of a roadtrip, but when it comes to the trip to work, that’s an entirely different tune. Most Canadians aren’t so eager to get back on the road this fall, especially for their daily slog to work. While the average Canadian commute clocks in at 25.4 minutes, for some the drive can involve an hour or more of tapping brakes in an endless rhumba of red taillights.

    Read more
  • On Bocce, Burgers and Bubbles

    by Nicole Wright | Aug 27, 2014

    On a crisp sunny August morning, a group of Environics Analytics employees met at the Centre for Mental Health and Addiction (CAMH) in downtown Toronto for a day of socializing with clients and staff. Although the focus of the event was a BBQ and outdoor activities, for EA staff the gathering was more than about burgers and bocce.

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    EA-Geek-Face GEEK OF THE WEEK

  • Dave Daniels

    The Gridiron Geek

    Dave Daniels admits to being fascinated by the “numbers game.” A Client Advocate in the financial, insurance, travel and telecommunications (FITT) practice at Environics Analytics, he credits his early fascination with sports—especially football—for introducing him to statistics and fuelling his passion for numbers.

  • View all Geek of the Week Entries View the EA Blog

Generation5

Generation5 has joined EA's team of experts. For more information and to browse Generation5's suite of products, click here.



Environics Analytics is proud to be celebrating ten years in business.  To see a timeline of our first ten years, click here.




Case Studies & Clients

  • canada life logo
  • harley davidson logo
  • caa logo
  • canadian research society crs logo
  • blue people logo
  • canadian blood services cbs logo
  • mississauga library logo
  • maple leaf sports entertainment mlse logo
  • united church of canada logo
  • ymca logo

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PRODUCTS & SERVICES

envision logo

Online business intelligence providing insight on customers and markets anywhere in Canada.

PRIZMc2 logo

Insights into the behaviour and mindset of Canadian customers. Now updated with the latest research & projections.

wealthscapes logo

Comprehensive data on the assets, liabilities and net worth of Canadians.


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demostats logo

The most comprehensive set of Canadian demographic data available.


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CUSTOMER 
INSIGHTS

Our services provide solutions for a wide array of industries, government agencies, universities and not-for-profits.

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MULTICULTURAL MARKETING

With one-fifth of Canadians foreign-born, it is especially important to connect with diverse communities.

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LIFESTYLE PORTRAITS & MEDIA PROFILES

Over 11,000 variables to help clients reach those most receptive to them through PRIZMC2.


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