Build the brand and grow your market share.
Discover market opportunities, attract new advertisers, monitor trends and optimize return on media spend. Use our data to deepen your understanding of Americans to create more accurate and precise campaign audiences, opening a universe of potential.
Understand how your audiences consume media
Identify which media your high potential consumers regularly use and how they interact online. Analyze how different audience segments respond to different media by understanding their preferences to create a meaningful impression across media channels.
Enhance the effectiveness of advertising sales
Bolster acquisition efforts by identifying the factors that influence purchase decisions for those most likely to respond to your product and service offerings. Reveal deeper insights into what moves consumers to action.
Optimize marketing spend for better returns
Use comprehensive consumer insights to maximize the effectiveness of your marketing budget. Develop data-driven media plans for precise TV, Out-of-home and Digital audience targeting based on privacy-compliant consumer socio-demographics, lifestyles and values.
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“We now have a single segmentation system across the enterprise. We’ve created a lot of enthusiasm across the company.“
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“If a customer had only one transaction with us, we could never estimate their potential, but with PRIZM we are able to get a sense of what that might be. If we can up our incremental transactions by just a tiny bit, that's a huge win.”
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Media & Advertising Expertise
Our consultants have the strategic expertise and sector experience to help address your key business challenges. Many of our clients work with us as a seamless extension of their team and think of us as their competitive advantage.
Meet Sean Moloney
Senior Vice President and Practice Leader
As Senior Vice President & Practice Leader, Sean Moloney leads our business development and sales practice in the United States. With over twenty-five years of experience in the marketing analytics industry, Sean helps organizations turn data and analytics into insight, which becomes the foundation for an effective strategy. In his role, Sean leverages his extensive knowledge of geodemographics, segmentation, and advanced analytics to help clients combine different data types with business analytics tools and techniques to deliver results. Before joining Environics Analytics, Sean held analytics, sales executive and national account manager roles at Pitney Bowes Software, MapInfo and Compusearch. Sean earned a Bachelor of Applied Arts in Applied Geography degree from Ryerson University.
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We Know Data
Enhance your audiences with our privacy compliant, authoritative databases. Choose from over 45 databases including demographic, segmentation, behavioural and lifestyle data.
Segmentation - PRIZM® Premier
By segmenting U.S. households into 68 unique lifestyle types, PRIZM® Premier incorporates data from demographics, consumer behavior and geographic data to help you better analyze and understand your student households.
Behavioral - Consumer Profiles
Understand the purchasing behaviors, product consumption, media preferences, attitudes and lifestyles of your target market with Consumer Profiles and Mediamark Research and Intelligence (MRI) Profiles.
Demographics - Pop-Facts®
Track neighborhood growth patterns and forecast trends across gender, age, education, housing, cultural diversity, occupation, income levels and marital status. Data available across a wide range of census and geographic areas.
Why Us
We’ve got the expertise to help. With decades of leadership and experience in the industry, we are the only analytics firm in Canada to offer our broad range of privacy compliant, consumer and business databases, proprietary software and team of industry professionals.
Meeting the highest standards of data security
PRIZM is a registered trademark of Claritas, LLC.