OriginsCanada Webinar
OriginsCanada, Environics Analytics’ breakthrough ethnic name-coding system that predicts the cultural, ethnic and linguistic origins of people based on first and last name alone. With one in five residents foreign-born, Canada is one of the most ethnically diverse countries in the world. OriginsCanada helps businesses, not-for-profits and government agencies communicate with the nation’s diverse residents by analyzing names according to 203 separate origins types and 13 separate origins groups (such as Hispanic, Greek Orthodox, Muslim, India Sikh and South Asia). Using OriginsCanada, marketers can create customer profiles and better tailor messages, media and products to Canada’s diverse populations. In this webinar, we’ll explore how OriginsCanada provides the best possible ethnicity data based on name matching; how it can be used to better understand your customers and target new prospects; and when combined with neighbourhood demographics, how it can become a powerful tool to understand the acculturation and lifestyles of multicultural targets.
Originally webcast October 4, 2011. The duration is 42 minutes.
Something to Tweet About: Introducing the New PRIZMC2-Linked AskingCanadiansTM Social Media Survey
Environics Analytics and Delvinia have teamed up to create the first database that enables businesses and not-for-profits to determine the social media behaviour of various segments of Canadian society. In this webinar, we’ll introduce the new AskingCanadiansTM Social Media PRIZMC2Link, based on Delvinia's online study of 23,144 respondents linked to EA's popular PRIZMC2 segmentation system. Then we’ll discuss how clients can discover the social media habits of their customers based on lifestyle type. Your hosts will be the two industry leaders behind this breakthrough product: Jan Kestle, president of Environics Analytics, and Adam Froman, CEO of Delvinia.
Originally webcast April 11, 2011. The duration is 47 minutes.
Environics Analytics Data Update 2011
This webinar will present Environics Analytics’ data and product updates for 2011. Hosted by Tony Lea, and Danny Heuman, Chief Methodologist and Vice President of Custom Research at Environics Analytics, respectively, the online seminar will help participants understand the latest changes and what to look for in the new 2011 data.
Originally webcast March 3rd, 2011. The duration is 49 minutes.
Introducing postal code-level segmentation with PRIZMΔ and DELTA
This webinar will introduce Environics Analytics’ two new postal code-level segmentation systems. PRIZMΔ assigns all 66 of our standard PRIZM C2 segment codes to the postal code level. DELTA is a new and distinct segmentation system for Canada that defines 121 segments at the postal code level. Hosted by Jan Kestle and Danny Heuman, President and Vice President of Custom Research at Environics Analytics, respectively, the online seminar will help participants discover new ways to locate and understand their customers and prospects.
Originally webcast January 18th, 2011. The duration is 38 minutes.
Environics Analytics 2010 Marketing Data
Environics Analytics (EA) highlights the release of Envision 2.1, the latest edition of our popular micromarketing tool, and previews new 2010 data that will be included in all of EA’s databases.
Originally webcast February 24, 2010. The duration is 58 minutes.
Are Your Residents Being Well Served?
Dr. Doug Norris, Senior Vice President and Chief Demographer with Environics Analytics, highlights the challenges that municipalities may face as a result of changing demographics and how we can help with these issues.
Rupen Seoni, Vice President and Practice Leader with Environics Analytics and Michael Cleland from City of Mississauga discuss the issues the City of Mississauga face and how their use of Envision and other tools from Enviroincs Analystics helps them tailor their programs to address issues at the neighbourhood level.
Originally webcast December 10th, 2009. The duration is 53 minutes.
Environics Analytics Launches Envision 2.0
Rupen Seoni, Vice President and Practice Leader, discusses the recently released update of Envision and takes you through a few scenarios about what you might want to know about your customers and how to effectively target them.
Originally webcast October 28th, 2009. The duration is 48 minutes.
Environics Analytics Launches New WealthScapes Measuring Financial Health of Canadians
Catherine Pearson, Vice President and Practice Leader, discusses the latest financial data, research insights and marketing tactics.
Originally webcast August 19th, 2009. The duration is 40 minutes.
Fundraising and Recruitment Strategies - Microtargeting for Colleges and Universities
Featuring
- Demographic trends relevant to post secondary institutions
- Doug Norris Ph.D. – Chief Demographer (former Director General with Statistics Canada)
- Case Studies
- University of Toronto Fundraising and Corporate Partnerships
Slide presentation from webcast June 19th, 2009.
The Multicultural Imperative
This Environics web seminar will help you better understand Canada’s multicultural communities and how to successfully market to them featuring experts on multicultural marketing from Environics Cultural Markets Research and Environics Analytics.
- Dr. Doug Norris, Senior Vice President & Chief Demographer of Environics Analytics, will present key census data on Canada’s multicultural populations and extrapolate the findings to bring them up to date.
- Kathy Cheng, Vice President, and Gautam Nath, Director, both with Environics Cultural Markets Research, will share some of the latest research on the behaviour and preferences of diverse groups and the implications for marketing.
Originally webcast June 18th, 2009. The duration is 58 minutes.
Environics Analytics Launching New and Updated Products
Danny Heuman, VP of Product Development introduces PRIZM C2, Dr. Tony Lea, Senior VP and Chief Methodologist introduces new 2009 Demographic Estimates and Projections, and Carlos Moreno, Director of Product Management introduces Envision, Environics Analytics' new online micromargeting tool.
Originally webcast February 3rd, 2009. The duration is 52 minutes.
Environics Analytics has produced a web seminar series corresponding to the 2006 Census from Statistics Canada. Each of the nine commentaries have provided expert analysis from our Chief Demographer Dr. Doug Norris. His insights have provided attendees with knowledge on how to interpret and use the census data to their advantage.
2006 Census Key Findings
Now that Statistics Canada has completed their release schedule for the 2006 Canadian Census, what is next?
Dr. Doug Norris of Environics Analytics, the Toronto-based developer of the PRIZM CE lifestyle segmentation system, discusses the key findings of the 2006 Canadian Census.
“The highlights of the 2006 Census show that Canada is ageing, becoming increasingly diverse and experiencing increasing income inequality,” says Norris. “All of these trends have important implications for businesses catering to their changing customers and to a government concerned with addressing the needs of its population.”
Originally webcast August 13th, 2008. The duration is 50 minutes.
2006 Census Results - Income
Dr. Doug Norris of Environics Analytics, the Toronto-based developer of the PRIZM CE lifestyle segmentation system, analyzes the 8th release of the 2006 Canadian Census.
Originally webcast May 8th, 2008. The duration is 46 minutes.
2006 Census Results - Ethnic Origin, Visible Minorities and Place of Work
Dr. Doug Norris of Environics Analytics, the Toronto-based developer of the PRIZM CE lifestyle segmentation system, analyzes the 7th release of the 2006 Canadian Census.
Originally webcast April 9th, 2008. The duration is 48 minutes.
2006 Census Results - Labour Activity, Education Trends and Commuting Patterns
Dr. Doug Norris of Environics Analytics, the Toronto-based developer of the PRIZM CE lifestyle segmentation system, analyzes the 6th release of the 2006 Canadian Census.
Originally webcast March 12th, 2008. The duration is 42 minutes.
2006 Census Results - Aboriginal Population
Dr. Doug Norris of Environics Analytics, the Toronto-based developer of the PRIZM CE lifestyle segmentation system, analyzes the 5th release of the 2006 Canadian Census.
Originally webcast January 22nd, 2008. The duration is 28 minutes.
2006 Census Results - Immigration, Language and Mobility
Dr. Doug Norris of Environics Analytics, the Toronto-based developer of the PRIZM CE lifestyle segmentation system, analyzes the 4th release of the 2006 Canadian Census.
Originally webcast December 11th, 2007. The duration is 53 minutes.
2006 Census Results - The Evolution of Canadian Families and Households
Dr. Doug Norris of Environics Analytics, the Toronto-based developer of the PRIZM CE lifestyle segmentation system, analyzes the 3rd release of the 2006 Canadian Census.
Originally webcast September 19th, 2007. The duration is 56 minutes.
2006 Census Results - Canada's Aging Population
Dr. Doug Norris of Environics Analytics, the Toronto-based developer of the PRIZM CE lifestyle segmentation system, analyzes the 2nd release of the 2006 Canadian Census.
Originally webcast July 24th, 2007. The duration is 56 minutes.
2006 Census Results - First Look At The New Census
Dr. Doug Norris of Environics Analytics, the Toronto-based developer of the PRIZM CE lifestyle segmentation system, shares his insights about the 2006 Canadian Census.
Originally webcast March 14th, 2007 with an encore live webcast March 21st, 2007. The duration is 34 minutes.
