Environics Analytics is producing a web seminar series corresponding to the 2011 Census from Statistics Canada. Each commentary provides expert analysis from our Chief Demographer Dr. Doug Norris. Doug Norris joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as Director General of Social and Demographic Statistics. His insights provide attendees with knowledge on how to interpret and use the census data to their advantage.
Making Sense of the Census - Part 4
Dr. Doug Norris discusses the results of the fourth release of 2011 Census data. The session focuses on three measures of language knowledge and use: mother tongue, languages spoken at home and knowledge of English and French. This information represents the first time that the entire population was asked questions exploring home language and knowledge of Canada’s official languages. And the results are expected to reflect recent trends in immigration over the last five years. In this webinar, Doug Norris looks at mother tongue data at the national and provincial levels, the extent to which immigrants continue to speak their mother tongue at home and the extent to which Canadians are able to speak both official languages.
Originally webcast November 6th, 2012. The duration is 41 minutes.
Making Sense of the Census - Part 3
Forget about the Beaver Cleaver family. On October 3rd, Dr. Doug Norris presented a webinar on the results from the third release of 2011 Census data. The session focused on new data indicating the increasing diversity among family and household types across Canada. And as the many different domestic configurations ripple through communities, businesses and government agencies will need to adapt to a new “normal”. Doug discussed the latest marital, family status and dwellings data—and the implications for Canadian business.
Originally webcast October 3rd, 2012. The duration is 56 minutes.
Making Sense of the Census - Part 2
On June 12th, Dr. Doug Norris presented a webinar on the results from the second release of 2011 Census data. The session focused on the aging population in Canada, different patterns of growth and the implications for businesses, government agencies and not-for-profits from the new data.
Originally webcast June 12th, 2012. The duration is 51 minutes.
Making Sense of the Census
On February 14th, Dr. Doug Norris presented a webinar on the results from the first release of 2011 Census data. The session focused on population growth patterns at the national, provincial and metropolitan area levels over the last five years, with a comparison to the earlier period 2001-2006. The results showed a continuation of some population growth trends as well as some surprising turnaround stories. Doug also compared population changes in the largest metropolitan areas of Toronto, Vancouver and Montreal, citing population growth winners and losers and gave special mention to areas undergoing significant change. In addition, he explored the underlying trends in births, deaths and migration that determine the growth of population.
Originally webcast February 14th, 2012. The duration is 54 minutes.
Announcing the eShopper PRIZM C2 Link
With the recent release of the eShopper PRIZM C2 Link, a new database powered by AskingCanadians™, Environics Analytics (EA) conducted a webinar introducing its latest dataset that describes digital and offline marketplace behaviour. Based on a survey of 20,524 Canadians fielded between last October and January, the eShopper PRIZM C2 Link describes how specific segments of the population—as defined by the PRIZM C2 segmentation system—have embraced online shopping. The database tracks the decision-making process—including information gathering, purchase influence, retail channel and online usage—in ten different areas.
In this webinar, hosted by Jan Kestle, president of Environics Analytics, and Adam Froman CEO of Delvinia and AskingCanadians™, participants learn how shoppers use new media in the marketplace so their businesses can utilize more marketing channels and develop stronger customer loyalty.
Originally webcast April 24th, 2012. The duration is 46 minutes.
OriginsCanada Webinar
OriginsCanada, Environics Analytics’ breakthrough ethnic name-coding system that predicts the cultural, ethnic and linguistic origins of people based on first and last name alone. With one in five residents foreign-born, Canada is one of the most ethnically diverse countries in the world. OriginsCanada helps businesses, not-for-profits and government agencies communicate with the nation’s diverse residents by analyzing names according to 203 separate origins types and 13 separate origins groups (such as Hispanic, Greek Orthodox, Muslim, India Sikh and South Asia). Using OriginsCanada, marketers can create customer profiles and better tailor messages, media and products to Canada’s diverse populations. In this webinar, we’ll explore how OriginsCanada provides the best possible ethnicity data based on name matching; how it can be used to better understand your customers and target new prospects; and when combined with neighbourhood demographics, how it can become a powerful tool to understand the acculturation and lifestyles of multicultural targets.
Originally webcast October 4, 2011. The duration is 42 minutes.
Something to Tweet About: Introducing the New PRIZMC2-Linked AskingCanadiansTM Social Media Survey
Environics Analytics and Delvinia have teamed up to create the first database that enables businesses and not-for-profits to determine the social media behaviour of various segments of Canadian society. In this webinar, we’ll introduce the new AskingCanadiansTM Social Media PRIZMC2Link, based on Delvinia's online study of 23,144 respondents linked to EA's popular PRIZMC2 segmentation system. Then we’ll discuss how clients can discover the social media habits of their customers based on lifestyle type. Your hosts will be the two industry leaders behind this breakthrough product: Jan Kestle, president of Environics Analytics, and Adam Froman, CEO of Delvinia.
Originally webcast April 11, 2011. The duration is 47 minutes.
Environics Analytics Data Update 2011
This webinar will present Environics Analytics’ data and product updates for 2011. Hosted by Tony Lea, and Danny Heuman, Chief Methodologist and Vice President of Custom Research at Environics Analytics, respectively, the online seminar will help participants understand the latest changes and what to look for in the new 2011 data.
Originally webcast March 3rd, 2011. The duration is 49 minutes.
Introducing postal code-level segmentation with PRIZMΔ and DELTA
This webinar will introduce Environics Analytics’ two new postal code-level segmentation systems. PRIZMΔ assigns all 66 of our standard PRIZM C2 segment codes to the postal code level. DELTA is a new and distinct segmentation system for Canada that defines 121 segments at the postal code level. Hosted by Jan Kestle and Danny Heuman, President and Vice President of Custom Research at Environics Analytics, respectively, the online seminar will help participants discover new ways to locate and understand their customers and prospects.
Originally webcast January 18th, 2011. The duration is 38 minutes.
Environics Analytics Launches WealthScapes2010 Measuring Financial Health of Canadians
Peter Miron, Senior Research Associate, discusses the latest financial data, research insights and marketing tactics of the new WealthScapes data for Canadian households with prior year historical comparisons.
Emily Anderson, Senior Client Advocate, gives a demonstration of how WealthScapes data can be used within Envision, the internet-based Software as a Service (SaaS) marketing analysis platform from Environics Analytics, across many different industries for making better decisions.
Originally webcast July 27th, 2010. The duration is 50 minutes.
Environics Analytics 2010 Marketing Data
Environics Analytics (EA) highlights the release of Envision 2.1, the latest edition of our popular micromarketing tool, and previews new 2010 data that will be included in all of EA’s databases.
Originally webcast February 24, 2010. The duration is 58 minutes.
Are Your Residents Being Well Served?
Dr. Doug Norris, Senior Vice President and Chief Demographer with Environics Analytics, highlights the challenges that municipalities may face as a result of changing demographics and how we can help with these issues.
Rupen Seoni, Vice President and Practice Leader with Environics Analytics and Michael Cleland from City of Mississauga discuss the issues the City of Mississauga face and how their use of Envision and other tools from Enviroincs Analystics helps them tailor their programs to address issues at the neighbourhood level.
Originally webcast December 10th, 2009. The duration is 53 minutes.
Environics Analytics Launches Envision 2.0
Rupen Seoni, Vice President and Practice Leader, discusses the recently released update of Envision and takes you through a few scenarios about what you might want to know about your customers and how to effectively target them.
Originally webcast October 28th, 2009. The duration is 48 minutes.
Environics Analytics Launches New WealthScapes Measuring Financial Health of Canadians
Catherine Pearson, Vice President and Practice Leader, discusses the latest financial data, research insights and marketing tactics.
Originally webcast August 19th, 2009. The duration is 40 minutes.
Fundraising and Recruitment Strategies - Microtargeting for Colleges and Universities
Featuring
- Demographic trends relevant to post secondary institutions
- Doug Norris Ph.D. – Chief Demographer (former Director General with Statistics Canada)
- Case Studies
- University of Toronto Fundraising and Corporate Partnerships
Slide presentation from webcast June 19th, 2009.
The Multicultural Imperative
This Environics web seminar will help you better understand Canada’s multicultural communities and how to successfully market to them featuring experts on multicultural marketing from Environics Cultural Markets Research and Environics Analytics.
- Dr. Doug Norris, Senior Vice President & Chief Demographer of Environics Analytics, will present key census data on Canada’s multicultural populations and extrapolate the findings to bring them up to date.
- Kathy Cheng, Vice President, and Gautam Nath, Director, both with Environics Cultural Markets Research, will share some of the latest research on the behaviour and preferences of diverse groups and the implications for marketing.
Originally webcast June 18th, 2009. The duration is 58 minutes.
Environics Analytics Launching New and Updated Products
Danny Heuman, VP of Product Development introduces PRIZM C2, Dr. Tony Lea, Senior VP and Chief Methodologist introduces new 2009 Demographic Estimates and Projections, and Carlos Moreno, Director of Product Management introduces Envision, Environics Analytics' new online micromargeting tool.
Originally webcast February 3rd, 2009. The duration is 52 minutes.
