Introduced in Canada in 2008, ENVISION has developed a strong user base because of its ability to integrate marketing and real estate applications within one platform. It’s designed to use both customer data and a variety of marketing databases, and is country-independent. It was developed by Environics Analytics’ team of industry veterans with more than 400 cumulative years of experience designing desktop micromarketing tools and GIS systems. They incorporated rigorous statistical analysis and best practices to create a product that features a simple point-and-click interface, executive-friendly reports and comprehensive data. Environics Analytics partnered with three industry leaders—Experian, Nielsen and Synergos—to integrate demographic data, segmentation systems and linked surveys into ENVISION for the U.S. market. Users can select any one of three segmentation systems for use in ENVISION: Mosaic® USA from Experian, PRIZM® from Nielsen and STI: LandScape™ from Synergos. In addition, ENVISION links Environics Social Values data with the PRIZM system to offer psychographic profiles of customers and markets.

With ENVISION, you can quickly classify your best customers, find the most promising prospects and develop marketing campaigns at the national, regional and local levels. You can create target groups from any customer file, whether the targeting is based on lifestyle, lifestage or socioeconomic status. And the system is designed so you can quickly produce high-quality maps, reports and graphics. Because ENVISION is a cloud-based tool, Environics Analytics delivers all of its data and updates instantaneously—without your need to upgrade—whenever you need them. The result is an innovative online platform that’s fast, powerful and easy to use.