Established in 2003, Environics Analytics has quickly grown to become Canada’s premier marketing and analytical services company. Our Toronto-based staff includes the most experienced geodemographers, modelling statisticians and marketing experts in Canada. We help you identify your critical marketing challenges and provide consulting services, data, cutting-edge technology and custom solutions that meet your needs.
- Senior Management
- Industry Practices
- Standard Research
- Custom Research
- Standard Data
- Software Development
- Information Technololgy
- Marketing and Product Management
- Administration
Founder and President of Environics Analytics, Jan Kestle has been a leader in the marketing information industry for nearly forty years. An expert in using statistics and mathematics to help solve business challenges, she has worked with hundreds of clients in all industries to help them find and serve their customers. In November 2003, she founded Environics Analytics, in partnership with the Environics group of companies, establishing a new marketing and analytical services company based in Toronto. She has since directed the initiatives creating the pioneering PRIZM CE, PRIZM C2 and PRIZM QC segmentation systems that combine geodemographics with psychographic Social Values to classify consumers by both their mindset and marketplace behaviour. In addition, she oversaw the development of a number of innovative marketing products by EA research and development teams, including WealthScapes, GreenScapes, Envision and the Diversity Micromarketing Toolkit. Prior to founding EA, Jan was president of Compusearch and spent 19 years at the Ontario Statistical Centre, where she developed an expertise in the Canadian census and its applications in marketing and social research. She is the recipient of a Bachelor of Science degree in applied mathematics from the University of Western Ontario.
As a Senior Vice President and the Chief Methodologist at Environics Analytics, Anthony Lea, Ph.D., oversees all research and development initiatives, population estimates and projections, and site evaluation models. An internationally recognized leader in geodemographics and marketing research, he provided methodological guidance in the development of PRIZM C2, led the development of EA’s WealthScapes product and, during his thirty-year career, directed hundreds of socioeconomic, demographic, marketing analysis and research projects. Prior to joining EA, Tony was Senior Research Associate with the Centre for the Study of Commercial Activity at Ryerson University, Managing Director of MapInfo Canada and Senior Vice President of Compusearch. He has taught geography and quantitative methods at the University of Minnesota, University of Toronto and Queen’s University. In addition, he continues to serve as an adjunct professor with both the School of Applied Geography at Ryerson University and the Department of Geography at the University of Toronto. The recipient of master’s and doctorate degrees from the University of Toronto, Tony was recognized for his career contributions to business research with the 2001 Award for Geography in the Service of Government and Business from the Canadian Association of Geographers.
One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a Senior Vice President and Chief Demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he earned the nickname of “Mr. Census” in his role as Director General of Social and Demographic Statistics. Currently, he assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects. And he frequently writes articles and delivers speeches on demographics, immigration, ethnicity and the family. An adjunct professor at Carleton University and the University of Alberta, he serves on several steering committees related to the use and development of social data. He holds Bachelor of Science and Master of Science degrees from McGill University and a Ph.D. in biostatistics and demography from Johns Hopkins University. In 2006, Statistics Canada honoured him with a lifetime achievement Award for Career Excellence in recognition of his exceptional contribution to the agency. That same year, the Canadian Population Society also awarded Doug a Lifetime Achievement Award for “Outstanding Contributions to Canadian Demography.”
Finance, Insurance, Travel and Telecommunications
Catherine Pearson is Vice President and Practice Leader for the finance, insurance, travel and telecommunications industries. With nearly 20 years of sales and account management experience, she provides companies with extensive consulting and applications support to implement their marketing programs and custom modelling solutions. A frequent speaker at conferences sponsored by industry and trade groups, she earned an honours degree in business from the University of Windsor and a bachelor’s degree in sociology from the University of Western Ontario.
As a Senior Associate in the finance, insurance, travel and telecommunications practice, Jack DePoe serves as a link between clients and EA’s researchers developing data-driven marketing solutions. He helps package company deliverables in user-friendly formats and then assists clients in interpreting the data and reports to achieve their marketing goals. Prior to joining EA, Jack worked in sales and marketing in the tourism industry and held marketing positions with travel and media companies in Mexico. He has studied languages at the University of British Columbia and York University, and he speaks English, Spanish, French and Italian.
Emily Anderson, a Senior Associate in the finance, insurance, travel and telecommunications practice, brings to the position a varied background in geodemographic segmentation, trade area analysis, GIS and retail sales performance. She developed an expertise in Canadian retail location patterns and trends as a graduate student at Ryerson University, and previously served as a research analyst on marketing and demographic projects for the Centre for the Study of Commercial Activity and Nissan Canada. She holds an honours bachelor’s degree in economic geography from the University of Toronto and a master’s degree in spatial analysis from Ryerson University.
As a Senior Associate in the finance, insurance, travel and telecommunications practice, Micheline Kuepfer focuses on analyzing direct mail campaigns, measuring ROI and profiling customer data for targeted marketing projects. With experience in a wide range of industries, she develops innovative marketing strategies by applying such EA products as WealthScapes, PRIZM C2 and Envision. After earning a bachelor’s degree in geography from the University of Western Ontario, she gained over ten years of marketing research experience at such industry-leading companies as Allstate, Canadian Tire and AC Nielsen Canada.
Media, Retail, Real Estate and Manufacturing
As Vice President and Practice Leader for the media, retail, real estate and manufacturing and real estate industries, Michele Sexsmith oversees a range of client projects, from helping retailers determine the best sites for opening stores to developing the optimum media mix for reaching targeted customers and identifying the most promising growth opportunities for residential developers. With over 25 years of experience in geodemography and market research, Michele holds a Canadian Market Research Professional designation, a bachelor’s degree in psychology from Hamilton College and a master’s degree in education from Nipissing University.
A Senior Associate in the media, retail, real estate and manufacturing practice, Mark Lebovits conducts analyses to develop customer target groups for client marketing programs. Prior to joining EA, he served as manager of Bell Sympatico’s broadband access strategy team and conducted marketing and strategic research for real estate investment company Cadillac Fairview and its portfolio of shopping centers. Mark holds both a Master of Spatial Analysis degree from Ryerson University and an honours Bachelor of Arts degree in economics and human geography from the University of Toronto.
As a Senior Associate in the media, retail, real estate and manufacturing practice, Claire Plaxton conducts segmentation, ethnicity and custom projects to help clients turn customer data into actionable insights. She has a varied business background, including positions as a financial analyst and a human resources consultant to financial companies. The recipient of a Master of Business Administration degree from the University of North Carolina in the U.S., she also holds a Bachelor of Commerce degree in international business and entrepreneurship from McGill University.
An Associate in the media, retail, real estate and manufacturing practice, Denver Redman helps clients communicate with their customers by analyzing their lifestyles, media patterns and social values. He has expertise in a variety of industries and previously was a merchandiser for Best Buy Canada and the operations manager for a Toronto-based appliance service company. He holds an honours Bachelor of Science degree in political science and psychology from the University of Toronto and recently graduated from the Research Analyst Post-Graduate Program from Georgian College.
Packaged Goods, Automotive, Public Sector and Not-for-Profit
As Vice President and Practice Leader overseeing the consumer packaged goods, municipal government and fundraising sectors, Peter Baker helps clients utilize company products and services to develop smarter and more effective target-marketing programs. In addition, he manages Environics Analytics’ global partnerships which provide critical marketing data and software for our clients in varied industries. The recipient of a bachelor’s degree in environmental studies from the University of Waterloo, he has given presentations at national and international conferences on GIS and Canadian geodemographic issues.
Rupen Seoni is Vice President and Practice Leader for the automotive, federal and provincial government, health care and not-for-profit sectors. He brings to the position more than 14 years of experience in geodemographics, both as a supplier and a user, and he served as an advisor on the development of PRIZM C2 and PRIZM QC. He specializes in helping private- and public-sector organizations understand population trends, segmentation and performance benchmarking. Having worked for financial, packaged goods and retail companies, Rupen has broad industry experience and holds a master’s degree in urban planning from the University of Toronto.
A Senior Associate in the packaged goods, automotive, public sector and not-for-profit practice, Rosa Rumeo helps transform company research and analysis into successful marketing applications. She works with clients to achieve their marketing goals by uncovering critical consumer patterns, profiling target groups and developing data-based promotion ideas. Rosa brings more than ten years of financial and marketing experience to EA, having previously served as a director of customer information strategies at CIBC. She graduated from the Schulich School of Business at York University with a bachelor’s degree with honours in business administration.
Hanna Wagner is an Associate in the packaged goods, automotive, public sector and not-for-profit practice, analyzing research data to help clients develop effective marketing campaigns. With experience in a variety of industries, she’s successfully leveraged client data to identify key customers based on demographics, lifestyles and Social Values. A graduate of the Research Analyst Postgraduate Program at Ontario Georgian College, she also holds a Bachelor of Education degree from the University of Toronto and a Bachelor of Arts degree from York University.
As Director of the Standard Research team, Peter Pavlakidis leads a group of experienced researchers who carry out most of the company’s PRIZM C2-related projects. He oversees a variety of marketing applications—data mining, mapping, customer profiling, survey and postal code rankings, trade area planning and response analysis—that help clients better understand their customers, grow their business and implement effective target marketing campaigns. Proficient in the latest GIS, statistical and database software systems, Peter holds a bachelor’s degree in geography from Ryerson University.
A Senior Research Analyst with the Standard Research group, Teresa Sinopoli-Di Palma focuses on client projects, providing customer profiles, market studies, maps and response analysis. She has significant experience using EA’s numerous software products to help clients in a wide range of industries apply geodemographic analyses to solve business challenges. Prior to joining EA, Teresa was the director of standard research with Compusearch, responsible for geodemographic research, specialized market studies, custom reports and mapping projects. She holds a Bachelor of Applied Arts degree in geography from Ryerson University.
Sandra Albanese is a Senior Research Analyst with the Standard Research team, providing clients with a variety of products: mapping profiles, survey ranking reports, trade area and response analyses and custom reports. Her expertise ranges across industries—from finance and retail to government and not-for-profit. In addition, she helped develop EA’s Demographic Estimates and Projections product for clients needing the latest population data and forecasts. She holds an honours Bachelor of Science degree in environmental sciences from the University of Toronto and a certificate in geographic information systems from Mohawk College.
A Senior Research Analyst with the Standard Research team, Philip Tananka works on a variety of client projects, providing trade area analysis, custom mapping, direct mail preparation and response analysis. Prior to joining EA, he was a market planning analyst with Cara Operations, Ltd., and also served as a GIS specialist in the client services department at DMTI Spatial Inc. He recently earned a master’s degree in spatial analysis from Ryerson University and also holds a bachelor’s degree in geography from Belarusian State University and a certificate in applied digital geography and GIS from Ryerson.
As a Research Analyst with the Standard Research team, Melodi Moini helps clients solve their marketing challenges by providing customer profiles, trade area reports, custom maps and data services. She has expertise in a number of sectors, including retail, not-for-profits and government agencies, and previously worked as a GIS technician at De Beers Canada Exploration. She holds a Bachelor of Arts degree in geographic analysis from Ryerson University.
A Research Analyst with the Standard Research team, Hugh Hibbert helps clients turn customer data into actionable geographic intelligence for effective marketing programs. While developing customer profiles, market studies, trade area maps and custom reports, he has gained expertise in a variety of sectors, including entertainment, health care, education and not-for-profits. A former project scientist for Environmental Resources Management, he holds a Master of Spatial Analysis degree from Ryerson University and an honours Bachelor of Arts degree in city studies and sociology from the University of Toronto.
As Vice President of Custom Research, Danny Heuman oversees the creation of high-quality geodemographic products for corporate, government and not-for-profit clients. An expert in market analytics and modelling, he led the development of EA’s popular PRIZM C2 and PRIZM QC segmentation systems. He also was the lead developer of PRIZM CE, conducting the innovative research that integrated psychographic Social Values with geodemographics for the groundbreaking segmentation system. In addition, Danny has built a variety of desktop and online site evaluation models for restaurants, retail stores, financial institutions and government agencies. After earning a master’s degree in geography from York University, he worked at Compusearch/MapInfo, where he built complex models used in site selection, database marketing, consumer behaviour and target marketing.
Robert Dominico is Environics Analytics’ Senior Methodologist and the principal researcher on all population projections, including EA’s Demographic Estimates and Projections database. He works closely with Statistics Canada on issues involving the content, definition and collection of census data. Before joining EA, he was a senior research analyst at MapInfo Canada and, during 12 years at Statistics Canada, he held several technical and research roles, including senior technical officer and consultant for custom tabulations. He holds a bachelor’s degree in mathematics and philosophy from Laurentian University.
Peter Miron is a Senior Research Associate, specializing in data mining, customer profiling, demographic forecasting, financial modelling, behavioural analysis and target marketing. The principal analyst for developing WealthScapes, he brings to the position a multidisciplinary background in quantitative economics, database development, spatial modelling and advanced statistical analysis. Peter also has broad industry experience, having conducted analytics in the automotive, banking, insurance, retail and travel sectors. A former marketing data analyst with Analuein Inc., Peter holds a Bachelor of Commerce degree from the University of Toronto and a Master of Spatial Analysis degree from Ryerson University.
As a Research Associate with the Custom Research team, Sean Howard develops custom products and client solutions using census demographics and geography. A trained urban geographer, he previously worked as a GIS specialist at GeoDan and Associates where he managed a number of research projects in applied geography. A former teaching assistant in advanced spatial statistics and modelling, he holds a master’s degree in geographic information systems from the University of Calgary and an honours bachelor’s degree in geographic information science and geography from Queen’s University.
Tom Montpool is Director of the Standard Data team, responsible for packaging and distributing all EA products, maintaining current data assets and assisting with marketing material and documentation. With nearly a decade of experience in the geodemographic industry, he is a recognized expert in data management and modelling for complex site selection, database marketing, consumer behaviour and target marketing. He has previously worked as a research analyst and product manager, and has managed custom research projects for clients ranging from retail banks to not-for-profits. He holds bachelor’s and master’s degrees in geography from Queen’s University and the University of Waterloo, respectively.
The Vice President of Software Development, Gary Wood leads the team that developed Envision, EA’s powerful new online micromarketing tool. An accomplished software developer and the chief architect in the 1990s of Compusearch’s MarketMath™ and Zephyr™ desktop systems, he has a broad background in graphic arts, geodemography, market analytics and statistical analysis. His recent accomplishments include creation of a software application that helps banks consolidate their retail branches by calculating the effect of one closure on neighbouring branches. Gary earned both his bachelor’s and master’s degrees in psychology from the University of Western Ontario.
A Senior Developer for Environics Analytics, Tony Bursey is a veteran software designer and developer with 15 years of experience in geodemography, market analytics and statistical analysis. At EA, he helps develop micromarketing applications, including the groundbreaking Envision, and online tools for delivering census data among other information products. Prior to joining the company, he served as manager of new product development at MapFusion and director of website and Internet development at Compusearch. Tony holds a Bachelor of Applied Arts degree in applied geography from Ryerson University, where he specialized in location analysis.
As a Developer with Environics Analytics, Andrew Schuster provides custom solutions to business challenges based on spatial analysis. Experienced in both public- and private-sector projects, he creates software to profile customers, geocode databases, conduct trade area studies and facilitate response analyses. In addition, he’s a part of the Envision development team, focusing on the tool’s back-end design and reporting system. With more than eight years of experience working with GIS software, Andrew holds a master’s degree in spatial analysis from Ryerson University, bachelor’s degrees in geomatics and urban studies from Wilfred Laurier University and an advanced diploma in GIS from the Centre of Geographic Sciences.
Jason Dunkel is a Developer at Environics Analytics, creating software tools and data applications to solve client marketing challenges. As a programmer, he assisted in the development of Envision, creating a comprehensive online target marketing system, and he has constructed many micromarketing tools to improve internal production efficiency. In addition, he’s produced trade area studies and customer profiles for clients engaged in activities ranging from tourism promotion to church outreach. A graduate of Queen’s School of Business, he holds a Bachelor of Commerce degree with first-class honours in marketing.
As Chief Technology Officer at Environics Analytics, Mark Kaminski has over 30 years of experience in information technology. He has held senior positions in management, software development and consulting at some of North America’s largest computer manufacturers. From 1993 to 2001, Mark was Senior Vice President, Information Technology and Chief Technology Officer for Compusearch, where he was responsible for the design, development and implementation of MarketLink™, a proprietary datamart that focused on the application of geodemography and clusters to large customer transaction data warehouses. Mark holds an honours Bachelor of Arts degree in computer science from York University.
A Technology Specialist at Environics Analytics, Andrew Simpson ensures the smooth functioning of company servers and micromarketing tools so that client data can be processed quickly and stored securely. The data security measures he implements safeguard client information during the development of marketing solutions. Prior to joining EA, he served as an IT specialist with the Co-operators Insurance Agency and the accounting training firm Gobeil & Associates. A graduate of the University of Guelph, he holds an honours Bachelor of Computing degree with an Area of Application in Philosophy.
The Vice President of Marketing, Michel J. Weiss is responsible for increasing the awareness of Environics Analytics through media and marketing initiatives. An internationally known expert in geodemographics, he directed the naming and imaging of the PRIZM C2 and PRIZM CE clusters, and he has written numerous articles, ads and data descriptions for EA products and services. As a U.S.-based writer, he helped create a number of consumer segmentation systems and authored three books on the subject: The Clustered World, Latitudes & Attitudes and The Clustering of America. Michael received a master’s degree in journalism from Columbia University and was awarded a Knight-Bagehot Fellowship in economics and business journalism.
The Marketing Coordinator for Environics Analytics, Emma manages the company’s media relations, events planning, advertising design and placement, and web seminars. Since joining EA in 2005, she has aided in developing marketing materials and media presentations, managed the production of the PRIZM client handbooks and served as a member of the EA team dedicated to building the company’s brand recognition. In addition, Emma coordinates EA’s participation in conventions throughout Canada and the U.S. She is currently studying marketing management at George Brown College in Toronto.
As Office Manager and Executive Assistant to the President of Environics Analytics, Donna Lyle provides senior administrative support and manages a wide range of organizational tasks that ensure the smooth functioning of the company. Her responsibilities include coordinating schedules, handling client invoicing and payables as well as planning special projects. An industry veteran since 1991, she comes to EA after various administrative positions in benefits and human resources at Pitney Bowes Software (formerly MapInfo and Compusearch).