To meet different business requirements and skill levels, Environics Analytics offers a variety of software tools—either developed in-house or licensed from industry-leading partners.
WHAT IT IS
A powerful online micromarketing tool, Envision provides research-based intelligence for analyzing customers and markets anywhere in Canada. It’s designed to use both customer data and a variety of marketing databases, featuring a suite of business applications for customer insights, site analysis and media planning. With its simple point-and-click interface, Envision allows users to create custom maps, customer profiles and executive summary reports along with rankings for markets, behaviours and products. It also draws on Canada’s most comprehensive set of demographic, marketing and media databases, offering EA’s newly updated segmentation system, PRIZM C2, EA’s latest Demographic Estimates and Projections database and links to Social Values and other important media and marketing research.
HOW IT'S USED
With Envision, you can quickly classify your best customers, find the most promising prospects and develop marketing campaigns at the national, regional and local levels. You can create target groups from any customer file, whether the targeting is based on lifestage, assets, language spoken at home or views towards green products. Envision was developed by EA’s veteran research analysts, modelling statisticians and marketing professionals with the goal of putting the analytical tools they use most often at your fingertips—so you can solve marketing challenges the same way we do. The result is a powerful online platform that’s fast, convenient and easy to use.
WHAT IT IS
ArcGIS Business Analyst for Canada integrates the world’s leading GIS software from ESRI with comprehensive data from Environics Analytics to create a smart and flexible business GIS solution. Featuring robust GIS functionality, user-friendly wizards and a full complement of data, it offers a highly effective desktop solution for trade area analysis, site selection, customer prospecting and target marketing.
HOW IT'S USED
To help you better understand your markets, customers and competition, Environics Analytics has bundled a variety of data with the system: our Adjusted Census, Demographic Estimates and Projections, HouseholdSpend and PRIZM C2 profiles. With these key marketing databases at your fingertips, ArcGIS Business Analyst for Canada can help you select your best market areas, target your most profitable customer segments, reduce marketing costs and grow your revenue. Its capabilities range from running simple reports and mapping the results to performing complex probability models.
WHAT IT IS
A versatile and easy-to-use software tool, PCensus from Tetrad allows you to analyze the market potential of any location in Canada. This comprehensive package integrates Environics Analytics’ demographic, lifestyle and business databases with your company’s proprietary information to create actionable maps, reports and marketing plans. PCensus can profile any location in Canada defined by a circle, polygon or drive time boundary.
HOW IT'S USED
With PCensus, you can compare trade areas against a variety of demographic characteristics, such as household income, ethnicity or consumer spending. You can identify consumers by demographics or lifestyle—whether you’re interested in finding new mothers in rural towns or the city-dwelling members of the PRIZM C2 segment Young Digerati. And to bring your customer data to life, PCensus can link your transactional data, such as types of purchases or number of visits, to demographic databases for market penetration analysis. By harnessing a myriad of information databases, PCensus helps you find the customers and markets vital to your company’s growth.
WHAT IT IS
Micromarketer Generation3 (MMG3) from Experian is an integrated and powerful desktop geographical analysis tool that provides customer profiling, trade area analysis, mapping and modelling. An extension of ArcGIS, it combines full GIS capabilities with purpose-built micromarketing tools to help you solve your business problems. Also available for other countries, MMG3 for Canada includes all the key datasets from Environics Analytics: Census 2006, Demographic Estimates and Projections, HouseholdSpend, Daytime Population, PRIZM C2 and linked data such as Social Values, BBM RTS Canada and PMB.
HOW IT'S USED
Designed for both the general business analyst and the more advanced GIS user, MMG3 provides you with access to the very latest in geographical analysis technology. Its features help you better understand your customers, forecast sales performance, analyze your markets and identify the best media strategies. And because it allows you to mix and match different data, tables, charts, and maps into the same report, MMG3 makes it easy to develop high-quality presentations of your reporting and mapping.
WHAT IT IS
Allocate and Solocast are spatial data tools from SRC designed to perform complex queries across spatial and non-spatial datasets for analysis, mapping and sophisticated report generation. Allocate, SRC’s flagship spatial analysis program, is available from EA as both a standalone spatial data retrieval application and as a key engine with SRC’s Alteryx geographic business intelligence platform. It provides data storage, retrieval and reporting functionality that allows users to quickly access, store, manage, retrieve and analyze multiple sources of business intelligence regardless of its origin. Solocast’s segmentation-independent profiling capability lets users focus on consumer insights at the household level. Both products produce, display and share custom map data—tabular and spatial—with standard mapping applications.
HOW IT'S USED
Both Allocate and Solocast help companies match products to consumer needs and support their efforts to more accurately predict assortments and other attributes at the individual store trade level. Allocate produces reports, tables, charts and map content for any geographically organized data, whether standard or user-defined (such as census information and sales revenues). For consumer segmentation analysis, Solocast lets you drive business growth and reduce marketing costs by adding a new level of precision targeting for customer acquisition, retention and profiling. Solocast can work with any segmentation system—including PRIZM C2 and PRIZM QC—regardless of source, format or country of origin. You can monitor and report on your current and prospective customers’ behaviour, demographics and lifestyles, adding actionable insight to each of your consumer-focused activities.
WHAT IT IS
A breakthrough ethnic name-coding system, OriginsCanada predicts the cultural, ethnic and linguistic origins of people based on first and last name alone. The software tool analyzes names according to 203 separate origins types and 13 separate origins groups (such as Hispanic, Greek Orthodox, Muslim, Indian Sikh and South Asian). Then it allows you to assign heritage tags to a customer database, requiring only a computer file containing the first and last name to be coded. With OriginsCanada, marketers can create customer profiles and better tailor messages, media and products to Canada’s diverse population.
HOW IT'S USED
OriginsCanada helps businesses, government departments and not-for-profit organizations better communicate with the nation’s diverse citizens. Using OriginsCanada, retailers—from clothing and electronics to grocery and home improvement—can target their products and services to current and potential customers of different countries of origin. An agency can monitor the users of a health service to ensure that diverse markets are being served. Public policymakers can use it to determine where to focus their programs. And not-for-profits can determine whether they’re achieving their diversity objectives based on the backgrounds of their program beneficiaries. With OriginsCanada, you respond to the distinctive needs of your diverse audiences while avoiding privacy intrusions.
ORIGINS GROUPS
- Anglo Saxon
- Celtic
- Hispanic
- European
- Nordic
- Greek Orthodox
- Jewish and Armenian
- Black African
- Muslim
- India Sikh
- South Asian
- Japanese
- East Asian
WHAT IT IS
A geographic business intelligence platform from SRC, Alteryx offers analysts flexible solutions through the rapid execution of calculations, formulas and methodologies. It adds spatial intelligence to your data, is compatible with any database and statistical tool and can be customized to any project requirements. Above all, Alteryx is lightning-fast—whether you’re running reports that are ad hoc or monthly, by region or for hundreds of trade areas.
HOW IT'S USED
Alteryx lets you make fact-based decisions by delivering comprehensive data access and analysis through a collection of application development tools, high-performance data engines and turnkey solutions. Its geocoder enables the analysis of any address with demographic data, customer profiles, industry statistics and physical geographies. And Alteryx achieves impressive performance standards, operating at the maximum processing speeds and data throughput capacity of its host computing hardware. EA also has a large number of Alteryx users and can help you implement Alteryx in your environment—quickly and cost effectively.
