We can give you access to the most detailed information about your customers’ behaviour, lifestyles and attitudes. With our detailed profiles encompassing thousands of variables, you can strengthen bonds with existing customers and acquire new ones cost effectively.

Our executive- and agency-friendly imaging reports of your custom segments provide a 360-degree view of your customer base and its subsets, providing you a better understanding of your customers for better results in a range of applications—from branding and advertising right down to merchandising at point of sale. With PRIZMC2, organizations of all sizes and in any industry can better understand the hearts and minds of their customers and design products and messages that speak to their preferences and perspectives.

With over thirty years of experience in geocoding Canadian data, our analysts get it right using street-based, PCCF or rural geocoders—all tools that we’ve developed or licensed and then enhanced. We will help you clean and standardize your data in order to get the best hit-rate. And we can do the work for you or give you the tools to do it yourself.

As a result of our innovations, our geocoding techniques let you build effective marketing lists to reach potential customers with different messages. And we provide varied approaches to solving your geocoding challenge—whether it’s coding a data file to integrate into your data warehouse, executing over-the-counter processing of your file or supplying a desktop tool that codes data on the fly and can be used by non-technical analysts.

With one-fifth of Canadians foreign-born, it is especially important to connect with diverse communities. Our Diversity Micromarketing Toolkit is specially designed for just that. Country of origin, language, generation and period of immigration—all are variables that play a role in understanding the best way to reach ethnic populations and sub-groups within these diverse communities. The Diversity Micromarketing Toolkit addresses all these characteristics and more to help you reach out to the nation’s multicultural population.

The suite of products in the Diversity Micromarketing Toolkit helps executives and marketers address the ways that growing diversity affects their business. Using OriginsCanada, you can analyze your customer database to determine if your products and services have an established following among specific ethnic groups and whether an ethnic marketing strategy would be profitable. By tapping the latest census data on settlement patterns, you can increase your penetration rates among newly arrived immigrant segments. And PRIZMC2 can help you compare the behaviours, lifestyles and values of the most recent immigrants to those of second- and third-generation ethnic groups. With the Diversity Micromarketing Toolkit, you can better understand Canada’s varied population and position your products and services in ways that will best speak to the needs and desires of specific ethnic groups.

We make sure your target marketing campaign hits its mark with our comprehensive demographic, media, lifestyle and Social Values data. We know your customers’ favourite TV shows, radio programs, magazines, newspaper sections, commuting patterns and Web sites.

And we can help you craft messages that will resonate with them. We can target any geography: postal codes, postal walks, distributor areas, forward sortation areas or markets. Whether we help you target media or geography—or both—we also provide response monitoring so you can test, learn, adapt and enhance your campaigns.

We can provide a detailed analysis of your trade area or help you determine its size and shape. We’ll help you decide where to open a store, where to consolidate and how to compare one store’s trade area to others. We can zero in on any location in Canada and analyze threats from competition or cannibalization. From the simplest reports to very complex spatial interaction modelling, we have the experience and expertise that your business can rely on.

Where customer data are available, we can also define areas to more closely approximate the pattern of customer origins. Our experts specialize in Huff-type probabilistic trade area models that can assign proportions of neighbourhood households to more than one store’s trade area. And with 11 levels of geography to choose from, we can help you specify the geography most appropriate for any analysis—whether it’s a census metropolitan area, a federal riding or a postal forward sortation area. Our insightful, easy-to-read reports help marketers and location experts identify market opportunities, spot trends and generally develop a deep understanding of the marketplace. And the information we offer on any trade area runs the gamut, including census data, current-year demographics and projections up to ten years into the future, household expenditure patterns, PRIZMC2 lifestyles and retail banner preferences.

Packaged research products don’t always meet your needs. That’s why our staff of geodemographers, modellers and statisticians is always available to help clarify your project objective, design the analysis, conduct the research and help you implement the results. We offer a variety of industry-specific data products and services to tailor a solution to your goals, timing and budget—whether you need a custom segmentation system or predictive model to address the best up-sell marketing offers. With our expertise and your experience, we’ll address and solve your critical business challenges together.