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Lifestyle Lookup

Enter your postal to find out what cluster best describes your neighbourhood.

 

PRIZM C2 classifies all Canadians into one of 66 lifestyle types—with names like Cosmopolitan Elite, Electric Avenues, Les Chics and Lunch at Tim’s—based on their demographics, marketplace preferences and psychographic Social Values. Using PRIZM C2 descriptions like the one on this page, businesses and not-for-profits can guide their marketing campaigns and media strategies for reaching Canada’s consumer segments.

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