Environics Analytics is part of the Environics group of companies, a unique alliance dedicated to providing intelligent research, analytics, consulting, sales training, public relations and communications services. The group also includes Environics Research, Environics Communications, Free For All Marketing, Environics/Lipkin, Ignite Excellence, Sequentia Environics and American Environics.

Environics Analytics works collaboratively with many respected information and technology providers, integrating data and software to develop insightful, up-to-date profiles of how Canadians live. Among our partners:

A leading provider of geographic business intelligence services, Alteryx (formerly SRC) creates decision-making software and data solutions for more than 240,000 users worldwide. Its Alteryx technology platform, which powers our Envision micromarketing tool, lets you quickly analyze customers and markets through the rapid execution of calculations, formulas and methodologies. In addition, EA is a reseller for Alteryx and Alteryx is a sales agent for our Canadian data.
BBM Canada is the leading supplier of radio and television audience ratings services to the Canadian broadcast advertising industry. Its wide-ranging RTS survey also samples respondents on product consumption, leisure activities and retail behaviour. By linking PRIZMC2 to this database, we help you identify the media preferences and lifestyles of your best customers. In addition, our TV link to BBM data provides rankings of TV programs and stations seen by viewers in large- and medium-sized markets so that regional campaigns can be more accurately focused to specific PRIZMC2 target markets.
A pioneer in customer analytics for the retail industry, Buxton today also focuses on providing marketing services for healthcare organizations, consumer packaged goods manufacturers and city governments. As a partner with Environics Analytics, Buxton resells our Canadian data and collaborates with us in creating site selection and modelling solutions for both the U.S. and Canadian markets.
The Canadian Financial Monitor (CFM) is the major source of household financial characteristics in Canada. Our CFM PRIZMC2Link provides segment profiles of key variables on diverse financial questions which can be used in customer profiling, trade area analysis and target marketing.
The Centre for Spatial Economics (C4SE) monitors and forecasts economic conditions and demographics for Canada. Using census subdivision-level data from C4SE, we develop our annual Demographic Estimates and Projections database, providing you with authoritative data on population changes at the neighbourhood level—today and ten years into the future.
Founded in 1987, Cornerstone is Canada’s largest prospecting and database management resource. Through our partnership, you can select names from Cornerstone’s extensive consumer database according to their PRIZMC2 lifestyle type for targeted direct marketing. Our clients also can benefit from Cornerstone’s services by getting their files cleaned and organized.
A non-profit research unit of Ryerson University in Toronto, the Centre for the Study of Commercial Activity (CSCA) collects data on retail locations in the Greater Toronto area. As a CSCA member, we have access to a variety of datasets, such as: New Retail Formats, Power Centres, Power Centre Tenant Polygons, Strip Tenants and Shopping Centres.
DMTI Spatial has been providing location intelligence solutions to Global 2000 companies and government agencies for more than a decade. In collaboration with Environics Analytics, DMTI Spatial provides our clients with GIS location-based, demographic and lifestyle data.
Every year since 1983, our sister company Environics Research has conducted a nationwide survey that measures human motivation and social relations, employing advanced techniques to understand the mindset of Canadians. PRIZMCE and PRIZMC2 are the first and only segmentation systems to incorporate demographics and Social Values in their creation. Today our Social Values PRIZMC2Link can help marketers identify what drives consumers’ choices to better position products and messages for the greatest impact.
For over twenty years, ESRI Canada has delivered business solutions based on its GIS technology and professional service offerings. Environics Analytics provides demographic, consumer spending and segmentation data for its ArcGIS Business Analyst for Canada and partners with ESRI Canada in offering the system and professional services in Canada.
Environmental Systems Research Institute, Inc. (ESRI) designs and develops the world's leading GIS technology. Environics Analytics provides demographic, consumer spending and segmentation data for its ArcGIS Business Analyst for Canada.
Experian is a global leader in providing information, analytical tools and marketing services to help organisations and consumers make commercial and financial decisions. As its data partner for Canada, Environics Analytics and Experian have created the Canadian version of MicromarketerG3 (MMG3), a geographic analysis tool which includes a number of our key datasets: Adjusted Census 2006, Demographic Estimates and Projects, Household Expenditure Potential, PRIZMC2 and survey data linked to it. To help you with your global analytical challenges, EA is a reseller of Experian’s Business Strategies’ demographic and consumer marketing data for 38 countries.
Geographic Research, Inc. (GRI) provides research, mapping and spatial analysis services to educational institutions, government agencies and not-for-profits. With GRI, Environics Analytics provides demographic, consumer spending and geographic data for the Canadian version of SimplyMap, an award-winning, web-based mapping application developed primarily for libraries.
Ignite Excellence, a member of the Environics Group, is a training and development organization that specializes in verbal and kinetic communications. The firm provides tailored training programs that help clients win and maintain business, enhance stakeholder perceptions and improve interpersonal communications within and outside the organization.
A provider of business and consumer data, infoCANADA supplies Environics Analytics with the data for our Business Profiles and Business Locations databases, which help our customers understand the businesses in their trade areas by size and industry. In addition, infoCANADA resells our demographic and consumer spending databases and uses our PRIZMC2 and Demographic Estimates and Projections as selects on its rental lists for targeted marketing.
An innovator in online solutions, Merge enables global organizations to unite web content, applications and services to facilitate communications and relationships between customers, suppliers and employees. Our partnership enables marketers working with Merge to design variable website content targeted to consumer segments based on PRIZM C2.
Newspaper Audience Databank (NADbank) conducts research in Canadian urban markets to provide its daily newspaper members with readership information. The NADbank PRIZMC2Link offers insights into local market consumer behaviour and media habits.
U.S.-based Nielsen Claritas is that country’s leading provider of intelligent marketing information and target marketing services, offering over 60 marketing databases, consumer segmentation systems, consulting services and software applications. Through a partnership between Nielsen Claritas and Environics Analytics, clients can accomplish a variety of business applications—customer profiling and acquisition, cross-selling and site selection, strategic planning and media buying—on both sides of the border. Environics Analytics resells PRIZM and other Claritas products in Canada while Claritas sells PRIZMC2 and other EA data products in the United States.
IMS provides software solutions for audience profiling to support media and marketing decisions. Through our partnership, PRIZM licensees can access selected media databases for cross-tabs and subsets of data with PRIZMC2 as an added dimension. A 2009 agreement also also allows IMS Clear Decisions users to incorporate PMB and BBM-RTS Canada media and lifestyle data through the added dimension of PRIZMC2.
Print Measurement Bureau (PMB) conducts Canada’s leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles. With PRIZMC2 linked to PMB publications and product usage databases, you can profile your customers’ media preferences based on this widely used annual study. In addition, our link to PMB data provides clients information on Canadian consumers of over 3,500 products and services—including their demographics, attitudes, media behaviour, preferred retail outlets and frequency of use.
R.L. Polk Canada (Polk) is the automotive industry’s leading provider of market intelligence and data solutions. Through our PRIZMC2 link to Polk data, you have access to both PRIZMC2 profiles and neighbourhood summaries of Polk’s New Vehicle Registrations (NVR) and Total Vehicles in Operation (TVIO) data.
Rogers Publishing produces the Canadian Directory of Shopping Centres, a national file of over 2,000 shopping malls in Canada, along with data on the number of stores, floor area, anchor tenants and parking spaces. As an authorized reseller of the directory, we provide you with comprehensive research, maps and reports to analyze, lease, prospect and identify opportunities in markets and potential sites.

Statistics Canada  

Canada’s central statistical agency, Statistics Canada produces statistics that help Canadians better understand their country—its population, resources, economy, society and culture. As a Value Added Reseller under Licensing Agreement 6894, we rely on these data from Statistics Canada and other partners to create a wide variety of products and services.
Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services. In our role as an authorized distributor of its products, we sell boundary files for standard and postal geography as well as street and road network files for display, routing and geocoding.
Telmar is a top supplier of computer-based advertising media information services, providing software for survey analysis, data integration, media planning and marketing decisions. Through our partnership, PRIZMC2 licensees can access selected survey databases for cross-tabs and subsets of data with PRIZMC2 as an added dimension.
For more than three decades, Tetrad Computer Applications Inc. has developed engineering and management applications software for mainframe and personal computers. As an authorized distributor of Tetrad products, we provide you with access to PCensus, its software tool that allows you to analyze any location in Canada by integrating our demographic, lifestyle and business databases with your company’s proprietary information.

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