ENVIRONICS ANALYTICS FEATURING DEMOGRAPHER DOUG NORRIS TO ANALYZE NEW CENSUS DATA ON CANADIANSCensus Expert to Provide Commentary and Host a Web Seminar On Immigration, Language and Mobility Patterns
Census data released earlier this year hinted at the growing role immigrants are playing in shaping Canada’s population, according to Norris. “The new data will allow us to fill in the details on which immigrants are settling where,” he says. “Between 2001 and 2006, close to 1.2 million people moved to Canada. With one in five Canadians now foreign-born, the population is becoming increasingly diverse.” Although immigrants tend to settle in Canada’s largest urban areas—Toronto, Vancouver and Montreal—Norris predicts the upcoming findings will show newcomers migrating in higher numbers to the next largest cities, such as Calgary, Edmonton, Ottawa-Gatineau, Quebec and Winnipeg. “There’s also evidence that increasing numbers of immigrants are moving to the suburbs of our large urban areas,” says Norris.
The increasing waves of immigrants also affect the rise in the number of Canadians who speak a language other than French or English. About 6 million Canadians, or 20 percent of the populace, report a different mother tongue than those traditional languages, which are still spoken by 90 percent of Canadians. The third most common language spoken in Canada today is Chinese, surpassing the Italian and German spoken by earlier immigrant groups. “About a million Canadians speak one of the Chinese languages,” says Norris, “and that represents a milestone for the country.”
Norris will offer more detailed commentary about the numbers during a web seminar and online discussion to be held Tuesday, December 11th at 1:00 pm ET. Pre-Registration is available online at www.environicsanalytics.ca A phone number will also be provided for audio.
In addition, media representatives interested in interviewing Norris for quotes and insight on the new Census findings should call Emma Flood at (416) 969-2733, or e-mail her at emma.flood@environicsanalytics.ca
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About Doug Norris
A Senior Vice President and the Chief Demographer of Environics Analytics (EA), Doug Norris, Ph.D., has nearly 30 years of experience in social and demographic analysis at Statistics Canada, most recently as the Director General of Social and Demographic Statistics. At EA, he works with companies, governments, and non-profit organizations in using census and other statistical information for planning and marketing applications. He also serves as a commentator on Canadian social and demographic trends, and is a frequent presenter at seminars and conferences across Canada. In 2006, Statistics Canada honoured him with a lifetime achievement Award for Career Excellence.
About Environics Analytics
Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in geodemographic segmentation, site modelling and custom analytics, the Toronto-based company provides businesses with data-driven market insights to help reach their customers more effectively. It also has the most experienced team of geodemographic experts in Canada. Environics Analytics is a member of the Environics group of companies, including Environics Research and Environics Communications Inc.
