2006 CENSUS RELEASE REVEALS CONTINUED AGING OF CANADA'S POPULATION
The new census data show all of the recent growth occurring in the over-45 population. During the last decade, the population aged 45-64 increased by 40% as the large Baby Boom cohort moved into this age group. Meanwhile, the seniors’ population grew by 23%, with the oldest seniors, aged 85-and-over, increasing by 55%. In comparison, the child population under 14 years old decreased by 5%, while the population aged 15-44 decreased by 1%.
“This ageing population is the result of sustained low fertility rates combined with maturing Baby Boomers and increases in life expectancy,” says Jan Kestle, President of Environics Analytics. “Together, these changes will have a profound impact on the Canadian marketplace. Many companies will need to target their products and services to over-fifty-year-olds in order to thrive in the future.”
Don’t miss Doug Norris’ commentary on today’s Census release
The new census results will be further discussed in a web seminar to be conducted by Doug Norris, Senior Vice President and Chief Demographer of Environics Analytics.
Dr. Norris is the former Director General of Social and Demographic Statistics at Statistics Canada and earned the title of “Mr. Census” during his 30-year career there. Join him as he discusses the latest findings about the age and sex of Canadians, using new data released today.
When: Tuesday July 24th 2007 @ 1:00PM ET
Where: WebEx Seminar
Who: Dr. Doug Norris, Senior Vice President and Chief Demographer of Environics Analytics
For access to the discussion, please connect to WebEx Seminar 5-10 minutes prior to the start of the session. A phone number will also be provided for audio.
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About Doug Norris
A Senior Vice President and the Chief Demographer of Environics Analytics (EA), Doug Norris, Ph.D., has nearly 30 years of experience in social and demographic analysis at Statistics Canada, most recently as the Director General of Social and Demographic Statistics. At EA, he works with companies, governments, and non-profit organizations in using census and other statistical information for planning and marketing applications. He also serves as a commentator on Canadian social and demographic trends, and is a frequent presenter at seminars and conferences across Canada. In 2006, Statistics Canada honoured him with a lifetime achievement Award for Career Excellence.
About Environics Analytics
Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in geodemographic segmentation, site modelling and custom analytics, the Toronto-based company provides businesses with data-driven market insights to help reach their customers more effectively. It also has the most experienced team of geodemographic experts in Canada. Environics Analytics is a member of the Environics group of companies, including Environics Research and Environics Communications Inc.