ENVIRONICS ANALYTICS UNVEILS ENVISION 2.0 MARKETING TOOL
Environics Analytics (EA) today announced the release of the second generation of its popular micromarketing tool, Envision 2.0, offering a suite of one-click applications to help companies in any industry better connect with customers and markets. The enhanced online marketing tool offers many new features and reports such as enterprise-wide capabilities and custom benchmarks for trade areas and profiles.
Designed to take advantage of both customer data and a variety of marketing databases, Envision 2.0 delivers our PRIZM C2 segmentation system and its links to all the important Canadian marketing surveys and databases from such sources as BBM RTS Canada, NADbank, PMB, Canadian Financial Monitor and Polk NVR &TVIO. With its point-and-click interface, users can quickly create charts, maps and over 130 different types of reports. Users can perform segmentation analyses of their databases. Advertising agencies, marketing departments and even small businesses will find that Envision 2.0 can help them cost effectively understand their markets, classify their consumers by marketplace and media behaviour, and develop winning marketing strategies.
“The new generation of Envision packs a lot of marketing smarts into an easy-to-use online platform,” says Carlos Moreno, director of product development at Environics Analytics. “Envision 2.0 truly helps users get the right message to the right audience through the right channels.”
To introduce Envision 2.0, Environics Analytics will host two online webinars:
- the first on Tuesday, October 14th, at 1:00 PM
- and the second to occur two weeks later on October 28th, at 1:00 PM
All are invited to attend the hour-long presentations, learn more about Envision 2.0 and experience the new features first hand.
Get more information on Envision 2.0 and PRIZM C2 on our website. For access to an online seminar, please connect to www.environicsanalytics.ca five to ten minutes prior to the start of the session and click on the link to the WebEx session. A phone number will also be provided for audio.
For more information on Envision 2.0 and to schedule a personalized demonstration, call your Environics Analytics team member today.
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About Environics Analytics
Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in geodemographic segmentation, site modelling and custom analytics, the Toronto-based company provides businesses with data-driven market insights to help reach their customers more effectively. It also has the most experienced team of geodemographic experts in Canada. Environics Analytics is a member of the Environics group of companies, including Environics Research and Environics Communications Inc.