Environics Analytics (EA) presented its first-ever client and partner awards at its Third Annual User Conference held at 1 King West Hotel in downtown Toronto. EA named BCLC (British Columbia Lottery Corporation) the Client of the Year, while SRC, LLC, the global provider of geographic business intelligence technology, was honoured as Partner of the Year. Both companies were recognized for their innovation—BCLC for its efforts to spread the use of advanced marketing analytics within its organization and SRC for providing EA with a unique way of delivering its expertise to clients in a web-based tool.

“We have many wonderful and innovative clients and partners who are doing work that’s worthy of recognition,” said Jan Kestle, President and Founder of Environics Analytics. “But both of these companies deserve special recognition. BCLC has implemented advanced analytics in both its marketing and site selection initiative. SRC’s unique platform is helping our users to find and keep their customers.”

The awards were given at EA’s annual conference which this year attracted more than 220 representatives from companies and not-for-profits in a range of sectors. With a conference theme of “A Better Bang for Your Marketing Dollar,” the agenda featured a day-long series of case study presentations that highlighted best practices used to solve a variety of marketing challenges. Among the presenters were executives and marketers from Holt Renfrew, Rogers, CTV, Ontario Tourism, Questrade, Carlton Cards, Big Brothers Big Sisters, Canadian Wildlife Federation, comScore Media Metrix, United Church of Canada and the City of Mississauga.

In announcing the Client of the Year Award, Kestle noted BCLC’s use of EA data and services in all areas of the enterprise, including marketing research, IT, casino operations and the Play Now online gaming feature. She singled out Arnaud Granoux, a Senior Business Analyst, for his efforts in identifying the market potential for terminal sales, imaging target groups for lottery games and creating a national users group for EA’s Envision online micromarketing tool—the first of its kind in Canada. Also honoured was Pamela Stracker, an Operations Manager in BCLC’s Retail Stores Group, for her analytics work that customized an EA sales projection tool to help analyze new terminal locations and measure the potential decline in revenue from existing ones.

For the Partner of the Year Award, Kestle recognized California-based SRC for “making the biggest difference in our business this year.” To create its Envision software tool, EA used SRC’s Alteryx® platform as the engine to produce fast and flexible analysis through rapid calculations, formulas and sophisticated methodologies. She praised SRC’s executives and technical support team in helping make Envision a success, and noted that SRC “provided us with not only a powerful tool, but also exceptional support when we needed to replace our lead micromarketing tool on short notice.” Kestle thanked Paul Evans, SRC’s Vice President of Sales, who was on hand to receive the award.

“Environics Analytics is a valued SRC analytics partner, and we’re pleased to see the tremendous value they are providing their clients with the Envision platform,” said Paul Evans. “With their expertise in micromarketing and SRC’s Alteryx technology, Environics Analytics delivers automated best practices that produce immediate results.”