BIG COUNTRY.
SMALL AREA DATA.

The small-area data that business, governments and not-for-profits rely on.

CensusPlus.ca is your source for enhanced 2011 Canadian Census and National Household Survey (NHS)
data at the neighbourhood dissemination area (DA) level—and all other geographic levels.

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ON BECOMING AN ANALYTICS ORGANIZATION

For Alterna Savings, the journey began with one question 


Awash in Big Data, Alterna Savings faced a Big Challenge: Grow its market share despite tough competition.
DM Magazine reveals how answering one question helped the company gain a 360-degree view of its customers.

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LIFESTYLE, MARKETPLACE AND VALUES INFORMATION

See what our 66 segments can do for you.

PRIZMC2 is the first segmentation system to integrate geodemographics and
psychographics for consumer insights.

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APPLAUSE FOR DATA-BASED DIRECT MARKETING

Featured in the November 2013 issue of  Direct Marketing Magazine 

Read how the Shaw Festival attracts loyal audiences through a cutting-edge combination of data mining,
PRIZM C2 segmentation, astute partnerships and some very savvy direct marketing.

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ENVISION THE POSSIBILITIES

Understand your customers and markets with one-click ease.

Powerful. Fast. Accessible anywhere. ENVISION gives you all the
micromarketing tools you need wherever and whenever you need them.

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For nature-loving Canadians, what could be better than relaxing in a temporary home in the woods?

June-Camping-Infographic-V2
(click to go to blog post)

THE MEDIA ROOM




Peter Miron, lead developer of EA's WealthScapes database, is interviewed by The Globe and Mail about the findings in WealthScapes 2013.

Jan Kestle interviewed on MeetTheBoss TV

21st Century Business feature on Environics Analytics.

BLOG

    Blog

  • “Don’t Call Us Seniors”: The Baby Boomers at 65

    by Doug Norris, Ph.D. | Jul 23, 2014

    For six decades, the large Baby Boom generation has had a profound impact on Canadian society, affecting culture, business and all kinds of organizations as they passed throug the various stages of their lives. In the 1950s, new schools had to be built to cope with their numbers. In the 1960s, universities were expanded. Ad in the 1970s, many new suburban subdivisons were built to accommodate their new families. Markets for many products and services expanded as the 8.6 million Boomers born 1946-1965 replaced the 5.0 million persons born in the preceding 20 years.

    Read more
  • Summer’s Here, but Some Are Not

    by Nicole Wright | Jul 11, 2014

    With the weather finally warming after the deep freeze of the Polar Vortex, it’s safe to say that summer is, in fact, here.  Many Canadians, however, are not—home, that is. With the abundance of nature and a shortage of summer within our borders, many of us head to a provincial or national park for a hike or to a remote lake for a few days of fishing.  But some people seek to blend nature and summer into their seasonal holiday, and that means packing the car with tents, sleeping bags, over-stuffed coolers and plenty of water-proof matches for a weekend of camping in the woods. According to our 2014 BBM RTS Canada PRIZMC2Link, 20 percent of Canadians took a camping vacation in the past three years. In fact, camping is more popular than a trip to the cottage, going to a spa or embarking on a cruise.

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    EA-Geek-Face GEEK OF THE WEEK

  • Jason Dunkel

    Globetrotting Geek

    At just 27 years old, Jason Dunkel has already visited more than 25 countries and plans to tour many more.  But that’s not the only reason the term “globetrotter” comes to mind when describing this sales consultant who specializes in the Finance, Insurance, Telecommunications and Travel (FITT) practice. Like the world-famous Harlem Globetrotters basketball team, Jason is amazingly dexterous when it comes to handling the object of his game: the raft of data that is the source of customer insights.

  • View all Geek of the Week Entries View the EA Blog

NEWS

Generation5

Generation5 has joined EA's team of experts. For more information and to browse Generation5's suite of products, click here.



Environics Analytics is proud to be celebrating ten years in business.  To see a timeline of our first ten years, click here.




Case Studies & Clients

  • canada life logo
  • harley davidson logo
  • caa logo
  • canadian research society crs logo
  • blue people logo
  • canadian blood services cbs logo
  • mississauga library logo
  • maple leaf sports entertainment mlse logo
  • united church of canada logo
  • ymca logo

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PRODUCTS & SERVICES

envision logo

Online business intelligence providing insight on customers and markets anywhere in Canada.

PRIZMc2 logo

Insights into the behaviour and mindset of Canadian customers. Now updated with the latest research & projections.

wealthscapes logo

Comprehensive data on the assets, liabilities and net worth of Canadians.


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demostats logo

The most comprehensive set of Canadian demographic data available.


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CUSTOMER 
INSIGHTS

Our services provide solutions for a wide array of industries, government agencies, universities and not-for-profits.

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MULTICULTURAL MARKETING

With one-fifth of Canadians foreign-born, it is especially important to connect with diverse communities.

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LIFESTYLE PORTRAITS & MEDIA PROFILES

Over 11,000 variables to help clients reach those most receptive to them through PRIZMC2.


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