CensusPlus.ca is your source for enhanced 2011 Canadian Census and National Household Survey (NHS)
data at the neighbourhood dissemination area (DA) level—and all other geographic levels.
Awash in Big Data, Alterna Savings faced a Big Challenge: Grow its market share despite tough competition. DM Magazine reveals how answering one question helped the company gain a 360-degree view of its customers.
PRIZMC2 is the first segmentation system to integrate geodemographics and
psychographics for consumer insights.
Read how the Shaw Festival attracts loyal audiences through a cutting-edge combination of data mining,
PRIZM C2 segmentation, astute partnerships and some very savvy direct marketing.
Powerful. Fast. Accessible anywhere. ENVISION gives you all the
micromarketing tools you need wherever and whenever you need them.
Canadian households last year spent an average of
$538 on pet expenditures.
Peter Miron, lead developer of EA's WealthScapes database, is interviewed by The Globe and Mail about the findings in WealthScapes 2013.
Jan Kestle interviewed on MeetTheBoss TV
21st Century Business feature on Environics Analytics.
There is a general perception that Canadians are generous, community-oriented people. With the power of our various data products to profile consumer behaviour and values, we decided to take a closer look at how charitable Canadians really are.
Gone are the days when an evolutionary line separated human beings from pets. The domestication of animals, and our increasingly close relationship with them, has turned former hunting dogs and alley cats into members of the household. Once the domain of people, the household today is shared with dogs, cats, fish and birds – not to mention the odd gecko and other exotic critters.
Toronto, August 23, 2012 – Environics Analytics, the marketing services and data analytics company, today announced the release of two new datasets detailing the financial status of Canadians. AgeByIncome 2012 and LiquidAssets 2012 will help businesses and not-for-profits better understand their customers and markets, and give them the ability to target their messages, products and services according to customers’ lifestage, income level and liquid assets.
Toronto, July 17, 2012 – Environics Analytics, the marketing services and data analytics company, today announced the release of WealthScapes 2012, the latest edition of its financial database that measures the assets, liabilities and wealth of Canadians. Updated to December 2011, WealthScapes 2012 features a database of more than 80 key financial and investment statistics that serve as a balance sheet for every neighbourhood (or census dissemination area) in the country.
Super Client Advocate Hero
According to Mohad Ali, you can learn a lot about life from comic books—even what your next career will be. At least that was the case when Mohad was in high school and under pressure to choose a major for his university application. He didn’t yearn for a particular vocation, nor did he know what he wanted to study, so he figured he’d just pick something that reflected his interests at the time: comic books.
Online business intelligence providing insight on customers and markets anywhere
Insights into the behaviour and mindset of Canadian customers. Now updated with
the latest research & projections.
Comprehensive data on the assets, liabilities and net worth of Canadians.
The most comprehensive set of Canadian demographic data available.
Our services provide solutions for a wide array of industries, government agencies, universities and not-for-profits.
With one-fifth of Canadians foreign-born, it is especially important to connect with diverse communities.
Over 11,000 variables to help clients reach those most receptive to them through PRIZMC2.