BIG COUNTRY.
SMALL AREA DATA.

The small-area data that business, governments and not-for-profits rely on.

CensusPlus.ca is your source for enhanced 2011 Canadian Census and National Household Survey (NHS)
data at the neighbourhood dissemination area (DA) level—and all other geographic levels.

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ON BECOMING AN ANALYTICS ORGANIZATION

For Alterna Savings, the journey began with one question 


Awash in Big Data, Alterna Savings faced a Big Challenge: Grow its market share despite tough competition.
DM Magazine reveals how answering one question helped the company gain a 360-degree view of its customers.

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LIFESTYLE, MARKETPLACE AND VALUES INFORMATION

See what our 66 segments can do for you.

PRIZMC2 is the first segmentation system to integrate geodemographics and
psychographics for consumer insights.

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APPLAUSE FOR DATA-BASED DIRECT MARKETING

Featured in the November 2013 issue of  Direct Marketing Magazine 

Read how the Shaw Festival attracts loyal audiences through a cutting-edge combination of data mining,
PRIZM C2 segmentation, astute partnerships and some very savvy direct marketing.

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ENVISION THE POSSIBILITIES

Understand your customers and markets with one-click ease.

Powerful. Fast. Accessible anywhere. ENVISION gives you all the
micromarketing tools you need wherever and whenever you need them.

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Spending big this holiday season?
A high consumer debt to discretionary income ratio means you'd need more than a year to pay down the debt.

Naughty And Nice
(click to view full sized image)












THE MEDIA ROOM




Peter Miron, lead developer of EA's WealthScapes database, is interviewed by The Globe and Mail about the findings in WealthScapes 2013.

Jan Kestle interviewed on MeetTheBoss TV

21st Century Business feature on Environics Analytics.

BLOG

    Blog

  • How Do We Avoid Trolling Trolls?

    by Jack DePoe | Dec 15, 2014

    Social media marketing can be pretty anti-social

    The question arises after reading an interesting, albeit somewhat gloomy, blog by branding consultant Bruce Philp (and originally published in Canadian Business). Philp contends that trolls—abusive or obnoxious web users—“dominate most platforms” while “interested, engaged consumers are the only good reason to be [on social media]” in the first place. So basically, if you’re trying to build a social media community these days, you’re in a tough spot, as the big players are declining while platforms are getting overrun with negative users. It’s a grim prospect for companies looking to build their brand and engage via all channels in their marketing efforts. But as an interactive marketing executive, I still think it’s worth crossing the social media bridge to help build our company’s brand. With the right tools and the right insights, we can still engage the communities on the other side while avoiding the trolls underneath.

    Read more
  • Tis the Season for Entertaining

    by Nicole Wright | Dec 09, 2014

    It sneaks up on us like tax time – the holiday season. And here in Canada, the signs are everywhere. Suddenly, snow tires are no longer optional, shopping trips are more frequent and exhausting, carols blare from every elevator and holiday party invitations are piling up. Fortunately, many of us have friends and relatives who are eager to open their homes and celebrate the festive season.

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NEWS

    News

  • Direct Marketing Conference

    Oct 05, 2012

    Today's consumers are more empowered than ever. They have access to more information and options when making purchase decisions. Companies have responded by embracing technology and actively shifting their marketing approach and budgets. Have the "3 Pillars of Marketing" (target, offer and creative) become 4 (target, offer, creative and channel)? How can we as marketers embrace these new mediums and not lose touch with direct response marketing fundamentals?

  • Environics Analytics Launches Two New Datasets On the Financial Status of Canadians

    Aug 23, 2012

    Toronto, August 23, 2012 – Environics Analytics, the marketing services and data analytics company, today announced the release of two new datasets detailing the financial status of Canadians. AgeByIncome 2012 and LiquidAssets 2012 will help businesses and not-for-profits better understand their customers and markets, and give them the ability to target their messages, products and services according to customers’ lifestage, income level and liquid assets.


    EA-Geek-Face GEEK OF THE WEEK

  • Ryan Lee

    The Flying Geek

    Even in an office filled with tech geeks, Ryan Lee’s obsession with technology amazes colleagues. The software developer at Environics Analytics is so passionate about keeping up with technology that he insists on buying the newest smartphone as soon as it’s released to test-drive the features. Unlike other gadget heads, however, he then sells the device on eBay or Craigslist almost immediately after checking it out. “I once kept a new phone for only three days,” Ryan says, “though I usually give myself a week. As a consumer, I want to give myself enough time to experience it as a daily user.”

  • View all Geek of the Week Entries View the EA Blog

Generation5

Generation5 has joined EA's team of experts. For more information and to browse Generation5's suite of products, click here.



Environics Analytics is proud to be celebrating ten years in business.  To see a timeline of our first ten years, click here.




Case Studies & Clients

  • canada life logo
  • harley davidson logo
  • caa logo
  • canadian research society crs logo
  • blue people logo
  • canadian blood services cbs logo
  • mississauga library logo
  • maple leaf sports entertainment mlse logo
  • united church of canada logo
  • ymca logo

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PRODUCTS & SERVICES

envision logo

Online business intelligence providing insight on customers and markets anywhere in Canada.

PRIZMc2 logo

Insights into the behaviour and mindset of Canadian customers. Now updated with the latest research & projections.

wealthscapes logo

Comprehensive data on the assets, liabilities and net worth of Canadians.


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demostats logo

The most comprehensive set of Canadian demographic data available.


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CUSTOMER 
INSIGHTS

Our services provide solutions for a wide array of industries, government agencies, universities and not-for-profits.

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MULTICULTURAL MARKETING

With one-fifth of Canadians foreign-born, it is especially important to connect with diverse communities.

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LIFESTYLE PORTRAITS & MEDIA PROFILES

Over 11,000 variables to help clients reach those most receptive to them through PRIZMC2.


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