BIG COUNTRY.
SMALL AREA DATA.

The small-area data that business, governments and not-for-profits rely on.

CensusPlus.ca is your source for enhanced 2011 Canadian Census and National Household Survey (NHS)
data at the neighbourhood dissemination area (DA) level—and all other geographic levels.

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ON BECOMING AN ANALYTICS ORGANIZATION

For Alterna Savings, the journey began with one question 


Awash in Big Data, Alterna Savings faced a Big Challenge: Grow its market share despite tough competition.
DM Magazine reveals how answering one question helped the company gain a 360-degree view of its customers.

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LIFESTYLE, MARKETPLACE AND VALUES INFORMATION

See what our 66 segments can do for you.

PRIZMC2 is the first segmentation system to integrate geodemographics and
psychographics for consumer insights.

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APPLAUSE FOR DATA-BASED DIRECT MARKETING

Featured in the November 2013 issue of  Direct Marketing Magazine 

Read how the Shaw Festival attracts loyal audiences through a cutting-edge combination of data mining,
PRIZM C2 segmentation, astute partnerships and some very savvy direct marketing.

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ENVISION THE POSSIBILITIES

Understand your customers and markets with one-click ease.

Powerful. Fast. Accessible anywhere. ENVISION gives you all the
micromarketing tools you need wherever and whenever you need them.

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Canadian households last year spent an average of $538 on pet expenditures.

Cat Owners and Dog Owners in Canada
(click to go to blog post)





THE MEDIA ROOM




Peter Miron, lead developer of EA's WealthScapes database, is interviewed by The Globe and Mail about the findings in WealthScapes 2013.

Jan Kestle interviewed on MeetTheBoss TV

21st Century Business feature on Environics Analytics.

BLOG

    Blog

  • Charitable Canadians

    by Jacky Li | Oct 27, 2014

    There is a general perception that Canadians are generous, community-oriented people. With the power of our various data products to profile consumer behaviour and values, we decided to take a closer look at how charitable Canadians really are.

    Read more
  • A Paws-itive Perspective

    by Nicole Wright | Oct 15, 2014

    Gone are the days when an evolutionary line separated human beings from pets. The domestication of animals, and our increasingly close relationship with them, has turned former hunting dogs and alley cats into members of the household. Once the domain of people, the household today is shared with dogs, cats, fish and birds – not to mention the odd gecko and other exotic critters.

    Read more

NEWS

    News

  • Environics Analytics Launches Two New Datasets On the Financial Status of Canadians

    Aug 23, 2012

    Toronto, August 23, 2012 – Environics Analytics, the marketing services and data analytics company, today announced the release of two new datasets detailing the financial status of Canadians. AgeByIncome 2012 and LiquidAssets 2012 will help businesses and not-for-profits better understand their customers and markets, and give them the ability to target their messages, products and services according to customers’ lifestage, income level and liquid assets.

  • Environics Analytics Releases WealthScapes 2012 Calculating the Financial Health of Canadians

    Jul 17, 2012

    Toronto, July 17, 2012 – Environics Analytics, the marketing services and data analytics company, today announced the release of WealthScapes 2012, the latest edition of its financial database that measures the assets, liabilities and wealth of Canadians. Updated to December 2011, WealthScapes 2012 features a database of more than 80 key financial and investment statistics that serve as a balance sheet for every neighbourhood (or census dissemination area) in the country.


    EA-Geek-Face GEEK OF THE WEEK

  • Mohad Ali

    Super Client Advocate Hero

    According to Mohad Ali, you can learn a lot about life from comic books—even what your next career will be. At least that was the case when Mohad was in high school and under pressure to choose a major for his university application. He didn’t yearn for a particular vocation, nor did he know what he wanted to study, so he figured he’d just pick something that reflected his interests at the time: comic books.

  • View all Geek of the Week Entries View the EA Blog

Generation5

Generation5 has joined EA's team of experts. For more information and to browse Generation5's suite of products, click here.



Environics Analytics is proud to be celebrating ten years in business.  To see a timeline of our first ten years, click here.




Case Studies & Clients

  • canada life logo
  • harley davidson logo
  • caa logo
  • canadian research society crs logo
  • blue people logo
  • canadian blood services cbs logo
  • mississauga library logo
  • maple leaf sports entertainment mlse logo
  • united church of canada logo
  • ymca logo

See all case studies

See all clients

PRODUCTS & SERVICES

envision logo

Online business intelligence providing insight on customers and markets anywhere in Canada.

PRIZMc2 logo

Insights into the behaviour and mindset of Canadian customers. Now updated with the latest research & projections.

wealthscapes logo

Comprehensive data on the assets, liabilities and net worth of Canadians.


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demostats logo

The most comprehensive set of Canadian demographic data available.


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CUSTOMER 
INSIGHTS

Our services provide solutions for a wide array of industries, government agencies, universities and not-for-profits.

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MULTICULTURAL MARKETING

With one-fifth of Canadians foreign-born, it is especially important to connect with diverse communities.

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LIFESTYLE PORTRAITS & MEDIA PROFILES

Over 11,000 variables to help clients reach those most receptive to them through PRIZMC2.


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