Environics Analytics specializes in delivering accurate, current geographic data files that work with popular GIS software products—allowing users to create compelling maps of their data. We provide a suite of map data products for use in a variety of marketing applications: consumer profiling, site selection, media planning, merchandising, target marketing, geocoding and facilities management. The street and boundary data come from industry leading data partners. And many of the map displays include points of interest—retail locations, schools, waterways, parks and bus terminals—that can be added on thematic layers.
WHAT IT IS
The Enhanced Postal Code Conversion File (Enhanced PCCF) provides a link between the six-digit postal code and standard census geographic areas as well as a latitude/longitude point for each postal code. Environics Analytics’ enhancements correct known errors and improve geocoding for rural postal codes.
HOW IT'S USED
By linking postal codes to a census dissemination area, marketers can easily append to their customer lists such information as location, demographics and PRIZMC2 lifestyle clusters for mapping and analysis. Companies can conduct data mining projects to uncover behavioural patterns for targeting campaigns. The basic PCCF reports multiple DAs for a single rural postal code covering very large and demographically diverse areas. Our Enhanced PCCF uses a combination of place name and postal code data to assign to each record the characteristics—and more accurate location—of the appropriate DA. With our Enhanced PCCF, you can reliably pinpoint locations for more accurate mapping and target marketing.
DATA VARIABLES
- Postal Code
- Community Name
- Retired Flag
- Business Flag
- P.O. Box Flag
- Lat/Long
- DA (hierarchical geographies)
WHAT IT IS
The Street and Boundary Files for GIS Systems are a data-intensive nationwide digital network of mapping layers with consistent, current and complete coverage based on a master internal database that is updated continuously with new information. Street and boundary files are used for a wide variety of applications: site selection, target marketing, strategic planning, location analysis, product distribution and geocoding.
HOW IT'S USED
The TeleAtlas files allow you to create highly accurate, publication-quality maps displaying the latest census data. And you can link your customer data to streets and geographic areas for mapping, site selection locations, direct marketing and competitive analysis. Businesses, government agencies and utilities—all get detailed maps with the ability to zoom in or out of a community to better calculate the market penetration of products and services. With our boundary files, your data come alive in graphic, richly featured maps. When these best-of-breed GIS files are embedded in software tools for micromarketing, they ensure the most accurate results for a variety of geo-analytical projects. The files can be licensed for different purposes – display, geocoding or routing.
