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On November 6, 2013, Environics Analytics acquired the business and assets of Generation5 from Voltari Canada. With the acquisition, marketers can now turn to a single resource for such popular segmentation systems as PRIZM and Canadian Segments as well as micromarketing tools like ENVISION and Portfolio.

Generation5’s demographic, behaviour and segmentation product lines will continue to be maintained alongside EA’s products, giving customers of both companies even more tools and data to meet their needs.



CONSUMER AND BUSINESS ATTRIBUTES

Generation5 Attribute products provide insight into consumer behaviour and the business landscape at the postal code level.

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SEGMENTATION SYSTEMS

Generation5 Segment products provide insights into the activities, marketplace preferences and attitudes of Canadians, based on a blend of Census and consumer survey data collected at the postal code level. Each segmentation system features 20 lifestyle groups—reflecting themes around the habits and attitudes of Canadian consumers—that are further classified into 150 demographic-based types.

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SOFTWARE

Software products from Generation5 give users the power to analyze customer and business data, and integrate location information in order to create data-based marketing strategies that achieve results.

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LOCATION DATABASES

Generation5 location database products provide users the critical information necessary to develop an on-the-ground understanding of postal codes and markets.

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