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On November 6, 2013, Environics Analytics acquired the business and assets of Generation5 from Voltari Canada. With the acquisition, marketers can now turn to a single resource for such popular segmentation systems as PRIZM and Canadian Segments as well as micromarketing tools like ENVISION and Portfolio.
Generation5’s demographic, behaviour and segmentation product lines will continue to be maintained alongside EA’s products, giving customers of both companies even more tools and data to meet their needs.