Through EA’s partnership with key Canadian providers of media and marketing databases and surveys, PRIZM C2 offers over 11,000 variables to help clients match their company’s products and services to those most receptive to them. Where the partner sources are surveys, the links to PRIZM C2 allow rich content to be projected to small areas using the geodemographic method—making vast amounts of data available for location analysis and consumer insights.
WHAT IT IS
BBM Canada is the leading supplier of radio and television audience ratings services to the Canadian broadcast advertising industry. BBM RTS (Return to Sample)—a national survey of nearly 65,000 respondents—queries respondents on product consumption, leisure activities, retail behaviour and media habits. The link to PRIZM C2 results in lifestyle and media profiles of 2,464 variables across a wide range of topics—from radio and TV usage to retail, finance, technology and travel behaviour. Users must be BBM Canada members.
HOW IT'S USED
The BBM RTS Canada PRIZM C2 Link helps companies and not-for-profits better understand their customers for a range of media and marketing applications. BBM RTS data provide insights to retailers to help them target their products and services to the most receptive consumer segments and prospects. By evaluating product consumption at local markets and trade areas, businesses can identify opportunities for opening new stores, renovating existing ones or consolidating underperformers. Most important, profiles developed with the BBM RTS Canada PRIZM C2 Link help you identify the media preferences of your best customers in order to decide the right strategies and channels to reach them. By combining survey questions that collect data on respondents’ habits, expenditures and attitudes with neighbourhood segmentation, the BBM RTS Canada PRIZM C2 Link helps you develop effective media and marketing strategies.
DATA CATEGORIES
- Alcohol & Tobacco
- Apparel & Jewellery
- Automotive: Products and Service
- Business
- Electronics
- Finance
- Food
- Grocery
- Household Spending
- Housing & Shelter
- Life Events
- Loyalty Programs
- Media: Print Titles
- Media: TV Stations
- Media: Radio
- Media: TV
- Media: Internet & Direct
- Media: Print & Outdoor
- Personal Care
- Psychographics
- Restaurants
- Retailers
- Sports, Leisure & Education
- Telecom
- Travel
WHAT IT IS
Print Measurement Bureau (PMB) conducts Canada’s leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles. Based on a two-year survey sample of 24,841 respondents, the link to PRIZM C2 results in lifestyle and media profiles of 4,683 variables across a broad range of products, activities, services and media choices. Users must be PMB members.
HOW IT'S USED
With extensive and robust data, the PMB PRIZM C2 Link helps companies and not-for-profits better understand their customers for a range of media and marketing applications. PMB data provide insights to retailers—from apparel and electronics to grocery and home improvement—to better target their products and services to the most receptive consumer segments. The profiles let you determine the heavy, medium and light consumers of a product or type of media. By evaluating product consumption at site locations, businesses can decide where to open new stores, renovate existing ones or close underperformers. Most important, the media usage profiles help advertisers and ad agencies decide the best strategies and channels to reach target audiences. And by identifying the media preferences of your best customers, you can maximize the return on your advertising investment.
DATA CATEGORIES
- Alcohol & Tobacco
- Apparel & Jewellery
- Automotive: Products & Service
- Business/Employment
- Children's Products
- Electronics
- Finance
- Food
- Grocery
- Household
- Life Events
- Psychographics
- Media: Print Titles
- Media: TV Stations & Programs
- Media: Broadcast
- Media: Internet & Direct
- Media: Print & Outdoor
- Personal Care
- Restaurants
- Retailers
- Shopping & Rewards
- Sports & Leisure
- Telecom
- Travel
WHAT IT IS
Newspaper Audience Databank (NADbank) conducts research in Canadian urban markets to provide its daily newspaper members with readership information. Based on a survey sample of 40,362 respondents, NADbank captures the behaviour of residents in 45 key “readership markets,” of which 19 are also important “product markets.” The NADbank PRIZM C2 Link profiles the 3,465 variables resulting in insights into local market consumer behaviour and media habits by lifestyle. The NADbank PRIZM C2 Link covers a wide range of topics, such as newspaper readership, product usage, retail shopping behaviour and lifestyles. Users must be NADbank members.
HOW IT'S USED
Marketers can use the NADbank PRIZM C2 Link to identify target groups, and it is particularly useful when planning a print-based marketing campaign. Advertisers can determine which newspapers their customers read—even which sections they turn to first—to create a targeted media strategy. In addition, newspaper publishers can combine demographic data with readership patterns to better understand who their readers are, how they live and which advertisers would be most interested in getting their attention.
DATA CATEGORIES
- Alcohol & Tobacco
- Apparel & Jewellery
- Automotive
- Business
- Electronics
- Finance
- Food & Restaurant
- Household
- Life Events
- Media: Primary Media Source
- Media: Broadcast
- Media: Internet & Direct
- Media: Print
- Personal Care
- Retailers
- Sports & Leisure
- Telecom
- Travel
WHAT IT IS
Global data collection company Research Now operates an online panel of 400,000 Canadians appended with PRIZM C2. Through our partnership, companies and not-for-profits can gain detailed research and opinions on a range of issues, activities, marketplace behaviour, media preferences, financial matters and health care concerns for PRIZM C2-defined target groups.
HOW IT'S USED
The Research Now panel gives companies and not-for-profits deeper insights into the behaviour and mindset of Canadian consumers. With hundreds of variables available through Research Now and appended with PRIZM C2 lifestyle types, marketers can augment their customer data and enhance their understanding of their target markets. In addition, Research Now’s PRIZM C2-coded panel offers clients and their researchers a cost-effective way to obtain opinions from custom target groups on a range of issues, activities and products—it’s like having immediate access to a PRIZM C2-selected focus group. Through EA’s online micromarketing tool Envision, users also can identify prospects that resemble targeted customers defined by a PRIZM C2-coded Research Now profile. Ultimately, our partnership with Research Now allows businesses to “talk to their best PRIZM C2 segment” and enhance their customer connections.
DATA CATEGORIES
- Demographics
- Marketplace Behaviour
- Leisure Activities
- Media Preferences
- Finance
- Health Care
- Automotive
- Technology
- Retail & Restaurants
- Business Profit
WHAT IT IS
R.L. Polk Canada (Polk) is the automotive industry’s leading provider of market intelligence and data solutions. Polk’s New Vehicle Registrations (NVR) and Total Vehicles in Operation (TVIO) databases are both available for DAs and higher levels of geography. PRIZM C2 profiles can be created by combining DA-level Polk data with the PRIZM C2 segments. The NVR database, with 122 variables, contains price and product class for retail sales as well as for total (retail and fleet) sales. The TVIO database, with 84 variables, contains price, product class and model year vehicle information.
HOW IT'S USED
For automotive companies, the R. L. Polk Canada New and Total Vehicle Data summarized by PRIZM C2 can help differentiate luxury car buyers from those who buy sport-utility vehicles. Financial companies can uncover customer insights based on the automotive tastes of their target groups. Media companies can identify the automotive tastes of their best customers to illustrate their reach to advertisers. In addition, the PRIZM C2 profiles of Polk data provide insights into consumer behaviour that can be useful to a variety of businesses, such as the importance of image to a buyer, the affordability of luxury goods and the role utility plays in making major purchase decisions. Area profiles of Polk data reveal which vehicles are selling and where sales and acquisition opportunities exist.
DATA CATEGORIES
- New Vehicle Registrations
- Total
- Retail
- Total Vehicles in Operation
- By Price/Product Classes
- By Model Year
WHAT IT IS
comScore Canada Inc.’s information utilizes Media Metrix 360™, a panel-centric unified solution that bridges panel- and server-based approaches to account for 100 percent of a site’s audience. Based on a survey panel of about 25,000 Canadians per month, the online usage variables in the comScore Canada Inc. PRIZM C2 Link provide you with a rich source of permission-based, Internet behaviour and lifestyle information—including online and offline purchasing, attitudes and intentions. With PRIZM C2 linked to browsing and transaction behaviour, you can more accurately profile your customers’ and prospects’ online behaviour, including page views, minutes online, preferred categories (such as sports, financial or health) and favourite sites.
HOW IT'S USED
With its extensive database of Internet-oriented variables, the comScore Canada Inc. PRIZM C2 Link helps companies and not-for-profits better understand their customers for a range of new media and marketing applications. The comScore data lets you profile unique website visitors by category and for selected publishers. By evaluating online behaviour and site preferences, advertisers and ad agencies can design more powerful online marketing strategies to reach target audiences. And by identifying the online preferences of your best customers, you can maximize the return on your advertising investment with more eyeballs and click-throughs in the virtual world and increased sales in brick and mortar outlets.
SELECTED DATA VARIABLES
- Unique Visitors
- Average Minutes
- Average Number of Pages
