WHAT IT IS

HouseholdSpend provides current estimates of average annual expenditures for 240 categories of goods and services used by Canadian households—everything from mortgage payments, household furnishings and utilities to vitamins, mobile phones, footwear and games of chance. This wide-ranging database lets you analyze potential expenditures by both average dollars per household and total dollars spent for any geographic level—from the entire nation down to a small trade area—regardless of where a consumer made the purchase. HouseholdSpend is produced annually with dissemination area disposable income data from our DEP and PRIZM C2 segment spending patterns based on a recent Survey of Household Spending conducted by Statistics Canada.

HOW IT'S USED

Companies use these estimates to make vital business decisions like whether to locate a store or close a car dealership in a particular location. Telecommunications companies can use HouseholdSpend to track the consumer shift from landlines to cell phones. Healthcare providers can monitor the purchase trends of prescription and over-the-counter drugs reflecting an aging population. HouseholdSpend data may show that households in one trade area spend an estimated $248 per year on movie tickets compared to the Canadian average of $113, indicating that this area would make an attractive setting for a new theatre or video store. With HouseholdSpend, you get accurate and critical estimates created by the rigorous methodologies employed by Environics Analytics. And this data can be integrated into Envision or your analytical software to determine the best business locations to reach your customers.