These authoritative databases feature comprehensive financial information on the assets, liabilities and net worth of Canadians. The Canadian Financial Monitor linked to PRIZM C2 and WealthScapes helps you better understand the financial and investment behaviour of your customers and make informed decisions on how to reach them, track neighbourhood growth patterns and forecast future trends.
WHAT IT IS
Canadian Financial Monitor (CFM) is the major source of household financial characteristics in Canada, based on a large national sample survey that was developed with input from some of the nation’s largest financial institutions. The Canadian Financial Monitor (CFM) PRIZM C2 Link database provides you with competitive insights, channel preferences and financial behaviour measured by the survey for each of the nation’s 66 PRIZM C2 lifestyle types. With national coverage of 1,456 variables in this dataset, the CFM PRIZM C2 Link is a vital source of consumer information on personal banking, investments, credit and insurance.
HOW IT'S USED
This combination of CFM and PRIZM C2 provides segment-based analysis for answering diverse financial questions—an invaluable resource for customer profiling, strategic planning, trade area analysis and target marketing. It helps financial companies like banks, insurance companies and brokerage businesses promote their services, evaluate sites and cross-sell products to their key customer segments. With CFM data linked to the neighbourhoods and sites via PRIZM C2, the product lets you identify receptive customers, and prospect for look-alike customers in various markets. With the CFM PRIZM C2 Link, you get a potent tool that combines the power of the Canadian Financial Monitor survey with PRIZM C2’s on-the-ground targeting capability.
DATA CATEGORIES
- Channel Preference
- Banking
- Credit Cards
- Loans, Lines of Credit and Mortgages
- Insurance
- Investments
WHAT IT IS
WealthScapes offers the most comprehensive database available for information on the assets, liabilities and net worth of Canadians. WealthScapes uses a wide variety of sources—such as the Bank of Canada, Canada Revenue Agency and Statistics Canada—to create the most reliable financial data available in the industry. Updated to December 2010, the latest version features an expanded database of 82 key financial and investment statistics, including income and income distribution, disposable and discretionary income, savings by type, investments by type, RRSP components, mortgages, loans, lines of credit and credit card accounts. Its historical financial data from 2009 can be used for trend analysis—such as measuring the impact of the economic downturn on consumer spending, investing, debt levels and confidence. In addition, the modeling has been done with the objective of matching the key variables to well known control totals. This ensures that the data are accurate for small areas and also aggregate to totals at higher levels of geography that are expected by Chief Economists.
HOW IT'S USED
The first balance sheet of assets and liabilities for every neighbourhood in Canada, WealthScapes helps financial institutions, charitable organizations and large retailers better understand the financial and investment behaviour of their customers. Superior to competitive products, this dataset helps companies calculate the potential for specific products like mortgages, estimate the wallet share of mutual funds in a trade area and identify consumer segments receptive to term deposits or GICs. The historical data also can provide companies with insights on how the recession has affected their market share as well as consumer spending and confidence. And WealthScapes’ rigorous modelling provides reliable data at all levels of geography. Whether you’re offering a mortgage, selling a Mercedes or asking for a donation, WealthScapes helps you make smarter marketing decisions.
DATA CATEGORIES
- Household Income
- Disposable income
- Discretionary Income
- Net Worth
- Assets
- Liquid Assets
- Savings
- Chequing and Savings Accounts
- GICs and Term Deposits
- Total Investments
- Stocks
- Bonds
- Mutual Funds
- Registered Retirement Savings Plans
- Real Estate
- Debt
- Mortgages
- Lines of Credit
- Credit Cards
- Personal Loans
