Environics Analytics offers an array of business databases and summary statistics, providing you with the most accurate sources of information available for a wide range of marketing applications, including site planning, merchandising, optimizing store layouts and targeting business prospects. These location files and directories cannot be used for mailings, but rather are location databases that have been cleaned and geocoded for mapping and modelling.

DATA VINTAGE

2009

GEOGRAPHIC LEVELS

Geocoded points

RECORDS

1.4 million

AVAILABILITY

In software products available from EA (see SOFTWARE section), including:

  • Envision
  • ArcGIS Business Analyst for Canada
  • PCensus
  • MMG3
  • Allocate

In excel, access, dbf, csv and other standard data file formats. For use in over-the-counter analytical projects.

WHAT IT IS

A detailed list of businesses from infoCanada, the Business Locations database includes company name, SIC or NAICS industry code and location coordinates. There are over 1.4 million records in this database, and the data undergo an exhaustive telephone verification process every year to ensure their accuracy. In addition, the data are cleaned by EA analysts to eliminate duplicates to the fullest extent possible. The points are geocoded using the best available tools.

HOW IT'S USED

Business Locations provides you with the data needed for site planning, merchandising, optimizing your store layouts and targeting your business prospects. The information in Business Locations effectively lets you determine any site’s retail opportunity, helping you evaluate a site’s competitive landscape and estimate a new store’s sales volume from potential customers. As a geocoded location database for mapping and other kinds of analytical applications, it helps you develop effective B2C and B2B marketing programs.

DATA VARIABLES

  • Unique Identifier
  • Business Name
  • Geocoded Location Co-ordinates
  • Employee Size Code
  • Annual Sales Volume Code
  • SIC/NAICS Industry Codes

WHAT IT IS

Based on infoCanada data, our Business Profiles database covers over 1.4 million Canadian businesses and provides you with counts of businesses by SIC or NAICS code, employee size range and sales volumes in each census dissemination area. The types of businesses classified range from “Eating and Drinking Places” to “Insurance Carriers” and “General Merchandise.”

HOW IT'S USED

For companies planning to open a new store or branch, Business Profiles helps identify the competitive opportunities and threats surrounding any site. With this database, you can assess competition, evaluate area sales and quantify potential daytime customers for a wide range of sales and marketing applications. Many retailers use Business Profiles for site planning, merchandising, optimizing store layouts and targeting business prospects. The database is also valuable for helping you evaluate and execute your B2B marketing efforts.

DATA VARIABLES

  • Unique Identifier
  • Business Name
  • Geocoded Location Co-ordinates
  • Employee Size Code
  • Annual Sales Volume Code
  • SIC/NAICS Industry Codes

WHAT IT IS

This national file of over 2,300 shopping centre records is produced annually by Rogers Publishing. It lists most shopping malls in Canada, along with data on the number of stores, floor area, anchor tenants, food courts and parking spaces. The Directory of Shopping Centres, which is updated annually and includes traditional and new format shopping centres, is a geocoded location database for mapping and other analytical applications.

HOW IT'S USED

For companies interested in expanding to shopping centres, this database is an invaluable resource. For example, you can identify all shopping centres in a market that contain a particular type of store. This database is also useful when profiling your store’s trade area, analyzing your competitors and determining a centre’s potential opportunity. Locating major centres provides context for maps that are included in a variety of market studies.

DATA CATEGORIES

  • Shopping Centre Name
  • Geocoded Location Co-ordinates
  • Gross Leasable Area (GLA)
  • Number of Stores
  • Nearest Major Intersection
  • Date Centre Opened
  • Anchor Stores & GLA
  • Number of Parking Spaces
  • Renovations/Expansions
  • Centre Type

WHAT IT IS

This database of Financial Institutions is based on the master Canadian Payments Association (CPA) file. We have developed processes to clean and standardize the file and to verify address and other location data before geocoding. Users must first obtain the file from the CPA.

HOW IT'S USED

Designed for the processing of millions of cheques, the Financial Institutions file is an electronic directory of deposit-taking institutions and branches of CPA members. The Financial Institutions database, cleaned and geocoded by Environics Analytics, is a valuable resource for tracking the additions of new institutions, the closing of branches and changes affecting the competitive landscape. Financial businesses can monitor business prospects, outmaneuver the competition and identify business opportunities and promising sites.

DATA VARIABLES

Data variables are contained in the latest CPA file which must be obtained by the user.

WHAT IT IS

This collection of data from Ryerson University’s Centre for the Study of Commercial Activity (CSCA) covers the Greater Toronto Area (GTA). Clients can choose from a variety of datasets such as: New Retail Formats, Power Centres, Power Centre Tenant Polygons, Strip Tenants and Shopping Centres. The points are geocoded using the best available tools.

HOW IT'S USED

The Retail Locations in the Greater Toronto Area databases are useful when describing and analyzing changes in Toronto’s retail landscape. With these data, you get a comprehensive picture of Toronto’s commercial activities, their locations and their dynamics. The data, which are updated annually, are especially helpful when profiling your store’s trade area, analyzing your competitors and determining your optimum merchandise mix. Taken together, the various datasets help decision-makers determine expansion opportunities at retail sites throughout the GTA.

DATA VARIABLES

  • Geocoded Location Co-ordinates
  • New Format Retailers
  • Power Centre Points
  • Power Centre Tenant Points
  • Power Centre Tenant Polygons
  • Strip Boundary
  • Strip Tenants
  • Shopping Centre Points
  • Shopping Centre Tenant Points
  • Shopping Centre Polygons
  • All Retail Locations
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