MoneyMatters Powered by Canadian Financial Monitor (CFM) is a major source of household financial characteristics in Canada. It’s based on a large national sample survey of over 17,000 respondents that was developed with input from some of the nation’s largest financial institutions. The MoneyMatters database from Environics Analytics provides competitive insights, channel preferences and financial behaviour measured by the survey at the six-digit, postal code level (FSALDU). With national coverage of 1,949 variables, the MoneyMatters dataset is a vital source of consumer information on personal banking, investments, credit and insurance. MoneyMatters data also can be linked to PRIZM5 providing segment-based analysis for answering diverse financial questions—an invaluable resource for C-suite executives and frontline managers for customer profiling, strategic planning, trade area analysis and target marketing. MoneyMatters helps financial companies such as banks, insurance businesses and brokerage firms promote their services, evaluate potential branch locations and cross-sell products to their key customer segments.