Environics Analytics offers the most comprehensive set of marketing-related data available in Canada. We do the leg work so there’s no need to search, clean or organize a variety of datasets. Data are available for all levels of geography and are updated annually.
Environics Analytics provides you with the most comprehensive set of demographic data available for Canada, including two versions of the Census: Statistics Canada’s official release and our Adjusted Census, which reconciles the effects of random rounding and suppression by the government. These authoritative data help you make informed decisions on how to reach your best customers, track neighbourhood growth patterns and forecast trends with census projections.
With consumer segmentation, businesses and not-for-profits can classify their customers according to shared demographic, lifestyle and behavioural traits. Our pioneering PRIZM C2 segmentation system captures the diversity of Canada’s population through 66 segments based on the most important drivers of consumer behaviour: demographics, lifestyles and values. With the ability to link every neighbourhood to one of the PRIZM C2 segments, you can implement a variety of critical marketing applications: customer profiling and acquisition, cross-selling and site selection, strategic planning and media buying.
Every year since 1983, scientists at our sister company, Environics Research, have conducted a nationwide survey of more than 10,000 respondents that measures human motivation and social relations, employing advanced techniques to understand the mindset of Canadians. The resulting Social Values PRIZM C2 Link encompasses 87 trends and hundreds of attitudes—such as Importance of Price, Attraction to Nature, and Cynicism—to help you determine the mindset of your customers so you can better reach and serve them.
Environics Analytics features comprehensive financial information on the assets, liabilities and net worth of Canadians. These authoritative data help you to better understand the financial and investment behaviour of your customers and to make informed decisions on how to reach them, track neighbourhood growth patterns and forecast future trends.
Through EA’s partnership with key Canadian providers of media and marketing research, PRIZM C2 offers over 11,000 variables to help clients match their company’s products and services to those most receptive to them.
Environics Analytics offers an array of business databases and employment statistics, providing you with the most accurate sources of information available for a wide range of sales and marketing applications, including site planning, merchandising, optimizing store layouts and targeting business prospects. These location files and directories cannot be used for mailings, but rather are location databases that have been cleaned and geocoded for mapping and modelling.
Environics Analytics specializes in delivering accurate, current geographic data files that work with popular GIS software products—allowing users to create compelling maps of their data. We provide a suite of map data products for use in a variety of marketing applications: consumer profiling, site selection, media planning, merchandising, target marketing, geocoding and facilities management. The street and boundary data come from thousands of resources, such as satellite and aerial imagery, government agencies, utility fleets and postal drivers. And many of the map displays include points of interest—retail locations, schools, waterways, parks and bus terminals—that can be added on thematic layers.