Founded in 1995, 20 VIC Management Inc. manages a national portfolio of shopping centre, office and industrial properties.
An Ontario-based credit union with more than 100,000 members, Alterna Savings has been serving members as a financial cooperative for over a century.
Founded in 1989, Arc'teryx is an outdoor equipment and sports clothing manufacturer headquartered in North Vancouver, B.C.
Founded in 1935, the BC Cancer Foundation has grown to become the largest funder of cancer research in British Columbia.
Belleville General Hospital Foundation (BGHF) raises funds on behalf of the Quinte Health Care Belleville General Hospital.
The Atlantic division of the Canadian Automobile Association has provided emergency roadside assistance, travel services and insurance products for more than 100 years.
With the growth of the Asian and South Asian communities in Canada, many companies are scrambling to better position their locations and merchandise to meet the needs of ethnic consumers.
In 2010, Canada Life acquired a new direct marketing client with a large customer credit card database.
Maintaining the blood supply to meet the current and future demand of Canadian patients is an ongoing challenge to CBS.
Since its inception in 1962, the Canadian Wildlife Federation (CWF) has become a leader in conservation education, awareness and outreach.
Like other consumer packaged goods companies, Carlton Cards must contend with limited retail shelf space to display and sell its merchandise.
With a mandate to grow the business, especially among women and younger riders, company marketers believed that better consumer intelligence would help...
Finding the right commercial tenant for an empty storefront can be a tricky venture; it’s even more difficult when an area is experiencing multiple vacancies.
After years of relying on word-of-mouth, Erie Mutual’s sales agents were struggling to develop new business.
At Foresters, the goal is to have members become increasingly engaged as customers, active members of their communities and, eventually, participants in the governance of the fraternal benefits organization.
At a time of rising electricity rates and a changing electricity market, Hydro One wanted to strengthen its connection with customers and promote energy conservation.
Taking public safety marketing to a new level, fire department administrators set out to use segmentation to better understand the causes of fires and develop data-based marketing campaigns to prevent them.
Several years ago, MLSE began noticing that its basketball team, the Toronto Raptors, was attracting a more ethnically diverse crowd than in the past.
Mississauga’s library system’s administrators wanted to know what improvements their 18 branches could undertake to better serve the community.
When Rogers sought to expand its cable customer footprint in Atlantic Canada, it was uncertain whether the same marketing strategy and materials that had increased customers in Ontario would be effective...
Recently, the Mint wanted to better understand the behaviour of its numismatic collectible coin buyers.
In 2011, the RCM partnered with Carnegie Hall to create The Carnegie Hall Royal Conservatory Achievement Program in the United States.
In an era when the arts are struggling in so many cities across North America, organizations like The Shaw can’t rely solely on their reputations to keep red ink at bay.
The Greater Toronto Area is one of the most ethnically diverse markets in Canada, a demographic challenge for a not-for-profit foundation like SickKids.
Like many retailers in a tight economy, Suncor was challenged to increase sales at its Petro-Canada convenience stores.
As Tangerine transitioned from a savings-only institution to an everyday bank, marketers understood the need to develop customer insights that would strengthen its growth strategy.
Since 1960, membership in the United Church has declined by nearly 40 percent, and recent research showed that many people had little awareness of the church.
Finding new donors to financially support a university’s burgeoning academic programs is always a difficult task.